Stage is set for the ninth edition of exchange4media Conclave, presented by Jagran, in Delhi on October 22, 2012. With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the e4m Conclave this year will delve deep on how data, technology and consumer insights are now the keywords that can make all the difference for a marketer and a brand and what the game-changers of tomorrow are.
The distinguished speakers who will share their insights at the e4m Conclave 2012 in Delhi include:
B Saikumar, Group CEO, Network18
Sheldon Monteiro, Chief Technology Officer, SapientNitro
Satyan Gajwani, CEO, Times Internet
Lynn de Souza, Chairman and CEO, Lintas Media Group
Ravi Rao, Leader, Mindshare South Asia
Stephen White, Founder and Chairman, EMM International & EMM India
Charles Wright, Managing Director, Wolff Olins
LV Krishnan, CEO, TAM Media Research
Max Hegerman, SVP & Head - Digital, JWT India Group
The range of issues to be taken up at the Delhi leg of the e4m Conclave is as diverse as they are relevant in today’s economic scenario. The speakers will mull over how can companies in India can best understand and leverage Big Data, even as the concept has taken centre-stage in many client and agency conversations.
While data driven decisions can be measured and hence, will change a management’s decision-making style, this does not erase the need for human insight. How can both data and vision be tapped to transform businesses?
A look into how the businesses of future will maintain the competitive edge when the buzzwords are volume, variety and velocity.
The speakers will also provide some valuable insights into some of the global best practices to measure different media and how technology is shaping this side of the business.
While branded entertainment is not a new phenomenon in India, there are several factors that are still holding back this business. The speakers will isolate these factors and provide insights into how to lucratively tap the entertainment business.