Top Story


Home >> Media - Others >> Article

e4m Conclave: B Saikumar leads Delhi speaker line-up

Font Size   16
e4m Conclave: B Saikumar leads Delhi speaker line-up

Stage is set for the ninth edition of exchange4media Conclave, presented by Jagran, in Delhi on October 22, 2012. With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the e4m Conclave this year will delve deep on how data, technology and consumer insights are now the keywords that can make all the difference for a marketer and a brand and what the game-changers of tomorrow are.

The distinguished speakers who will share their insights at the e4m Conclave 2012 in Delhi include:
B Saikumar, Group CEO, Network18
Sheldon Monteiro, Chief Technology Officer, SapientNitro
Satyan Gajwani, CEO, Times Internet
Lynn de Souza, Chairman and CEO, Lintas Media Group
Ravi Rao, Leader, Mindshare South Asia
Stephen White, Founder and Chairman, EMM International & EMM India
Charles Wright, Managing Director, Wolff Olins
LV Krishnan, CEO, TAM Media Research
Max Hegerman, SVP & Head - Digital, JWT India Group

The range of issues to be taken up at the Delhi leg of the e4m Conclave is as diverse as they are relevant in today’s economic scenario. The speakers will mull over how can companies in India can best understand and leverage Big Data, even as the concept has taken centre-stage in many client and agency conversations.

While data driven decisions can be measured and hence, will change a management’s decision-making style, this does not erase the need for human insight. How can both data and vision be tapped to transform businesses?

A look into how the businesses of future will maintain the competitive edge when the buzzwords are volume, variety and velocity.

The speakers will also provide some valuable insights into some of the global best practices to measure different media and how technology is shaping this side of the business.

While branded entertainment is not a new phenomenon in India, there are several factors that are still holding back this business. The speakers will isolate these factors and provide insights into how to lucratively tap the entertainment business.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video