As the day arrives for exchange4media Mumbai Conclave, the industry professionals gear up to discuss and debate issues and events which are at the core of media, marketing and advertising fraternity. This industry event has for years presented a very good opportunity for the media, advertising and marketing gurus to come together, converse and deliberate on interesting and many a times conclusive topics.
“With the immense proliferation witnessed in the media today, the Conclave helps in bringing together big minds from the industry and offers a platform to bring about insightful aspects of the business to understand where the industry is headed. Regular Conclaves such as these also provide the opportunity to enhance thinking and practices to grow the industry,’’ said Sharmista Rijhwani, Managing Director, Taj Television India.
“Though the Conclave platform might not necessarily at times help reach a conclusion but it certainly raises a lot of valid and much needed questions, which then can be debated at various other events,” said Raj Nayak, NDTV Media CEO.
He added, “I think it’s a good platform to debate industry issues as it provides an opportunity for people to reinforce certain things. I have been a part of various exchange4media initiatives and have only seen the events grow in scale and stature.”
As property of the exchange4media Group, the Conclave, in three years of its existence, has become an event, which encompasses a series of business forums that brings together some of the best minds to share ideas, confer issues and even find solutions. And as Shashi Sinha, President Lodestar and Regional Media Director, FCB (Asia Pacific), said, “The topic and the speaker selection is excellent and it’s completely the loss of the people who miss such an interesting industry event.”
The two topics for discussion for Mumbai Conclave 2005 are ‘Getting the marketing mix right: Is the increasing number of media options an opportunity for marketers?’ and ‘Is 'integrated media company' the only game in town for long-term survival?’
Amar Ujala is the presenting sponsor for the exchange4media Conclave 2005 and the associate sponsors comprise of Hindustan Times, Brandsum.com, Headlines Today and Indian Airlines. The print partner is Business Standard, Candid Marketing is the event partner, the travel partner for the two-city event is Joy Travels and the magazine partner is Impact.
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