Only a week remains for the exchange4media Conclave 2009. The event is all set to bring decision makers of the Indian advertising and media fraternity on the same platform. The exchange4media Conclave can be attended by prior registration only. Registrations close on May 31, 2009. The Conclave is presented by STAR News and powered by Hindustan Times.
The Conclave theme for this year is ‘Thriving in Challenging Times’, and will see global heads representing media services agencies, media holding companies and media owners side of the businesses among its speaker line-up.
Mumbai leg on June 3, 2009
The Macro Session on the day is titled ‘Opportunities in the Current Economic Scenario: Is media responding to it?’. The session would look at whether advertisers, media agencies and media houses in India have identified and are responding to the opportunities that the current economic scenario present. The Session Chairperson is Vikram Sakhuja, CEO, GroupM South Asia. The Speakers in the Session are Sam Balsara, Chairman and MD, Madison Communication; Neeraj Chandra, COO, Britannia Industries; Ashish Bagga, CEO, India Today Group; and Rajesh Kamat, CEO, Colors.
The second session is on ‘Media Services Agencies: Is it time to rework the media agency model?’. The Session Chairperson is Paritosh Joshi, President, New Ventures, STAR India. The speakers in the panel are Jasmine Sohrabji, MD, OMD India; Rajesh Sawhney, President, Reliance Entertainment; Ramesh Natarajan, Deputy Country Manager, DHL Express; Pratap Bose, CEO, Mudra Max; and Asit Mehra, Executive Vice President, Omnicom Group.
The following session of the day brings accountability under the scanner ‘Accountability helps? Has the current economic scenario given any advantage to mediums that can be measured?’ The session discusses the thought process of advertisers in ad spends allocation in the slowdown. Are the accountable mediums winning more? The speakers in this session are LV Krishnan, CEO, TAM Media Research; Ronita Mitra, Head – Corporate Brand Group, ICICI Bank; Shantonu Aditya, CEO, UTV Broadcasting; and Shashi Sinha, CEO, Lodestar Universal. The Session Chairperson is PV Narayanamoorthy.
The Chief Exec’s Word
The day will conclude with a Chief Exec Roundtable where the top leaders would discuss on where the industry is headed once we have come out from the slowdown, given some of the extreme and unusual steps that various organisations across domains are undertaking to brave the slowdown. What are the steps that organisations should take today to be placed aptly once the slowdown is over? The Session Chairperson is Apurva Purohit, CEO, Radio City. The speakers are Saugata Gupta, CEO, Marico India; Sameer Nair, CEO, NDTV Imagine; Mark Patterson, CEO, GroupM – APAC; Lynn de Souza, Chairman & CEO, Lintas Media Group; Colvyn Harris, CEO, JWT India; Harindra Singh, MD, Percept Holding Company; and Sivakumar Sundaram, BCCL Secretary and CEO, Times Private Treaties.