Top Story


Home >> Media - Others >> Article

e4m Conclave 2009: Mark Patterson, Asit Mehra and Andrew Rashbass unplugged

Font Size   16
e4m Conclave 2009: Mark Patterson,  Asit Mehra and Andrew Rashbass unplugged

With just two days to go, stage is set for some of the most renowned global media and advertising Chiefs to share their vast knowledge and experiences at the exchange4media Conclave 2009. The topics will range from opportunities arising from the current economic scenario to where advertising is headed. exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times. The event partner is Encompass.

Keynote Speakers at the Conclave include Mark Patterson, CEO, GroupM APAC, and Asit Mehra, Executive Vice President, Omnicom Worldwide.

Opportunities of Slowdown: Mark Patterson

Patterson would be speaking on ‘The Opportunities of Slowdown’. A graduate in commerce from Birmingham University, Patterson began his career in media in London as a marketing executive and then a sales executive with a leading billboard contractor (now Clear Channel). In late 1988, he joined Ogilvy & Mather London as a media planner and progressed over the next seven years to the position of Media Group Director.

He moved on to join a medium-sized media agency, 20:20 Media, as Deputy Managing Director, becoming Managing Director four months later. In October 2000, he moved to Tokyo to take on the role of CEO of MindShare Japan and worked with the team there in establishing MindShare as the first major media agency in Japan, focusing on media planning. In 2002, his role extended to CEO North Asia and in mid-2003, he relocated to Hong Kong, managing China, Taiwan, Hong Kong, Japan and Korea. In 2005, Patterson was appointed CEO GroupM North Asia and then COO GroupM Asia Pacific in 2007, and in last June, he was made CEO GroupM Asia Pacific with responsibility for all WPP’s media assets in the region, including MindShare, MediaEdge:CIA (MEC), MediaCom and Maxus, with combined billings of over $10 billion (RECMA).

Where is Advertising Headed: Asit Mehra

Asit Mehra, Executive Vice President, Omnicom Group, will be speaking on ‘Where is Advertising Headed’. Mehra is a member of Omnicom’s global top management team and is responsible for the development of Omnicom’s multinational business globally. In this capacity, he is at the forefront of global change at a consumer, brand and strategic business levels.

Mehra is responsible for strategic visioning on several global brands that have won many Effies and top awards at the Cannes Advertising Festival, etc. Before joining the top management of Omnicom a little over three years ago, he was with Lowe Worldwide for 18 years. Mehra had worked in various capacities at Lowe globally, including as EVP Asia Pacific, and Director and Global Planning Director for the Unilever business based out of London – the last role that he played at Lowe.

India holds a special place for Mehra. He had worked at Lowe India for 11 years in various capacities, including Associate Director Chennai, Director Mumbai, International Client Director Central Asia Middle East, etc., before leaving the shores a decade ago. Home is London for Mehra, where he and his family have lived for the last decade.

Mass Intelligence: Andrew Rashbass

Bringing the international media owners’ point of view at the Conclave, Andrew Rashbass takes on the stage to speak on ‘Mass Intelligence’. Rashbass is Chief Executive of The Economist Group, a leading source of analysis on international business and world affairs. Through its brands (The Economist, CFO, EuroFinance, Roll Call and European Voice), the Group delivers its information and services in over 200 countries via newspapers, magazines, reports, events, websites and other electronic channels. Rashbass became Chief Executive in July 2008.

Prior to that, he was publisher of The Economist and before that Managing Director of and Group Chief Information Officer.

Before joining The Economist Group in 1997, Rashbass had worked with Associated Newspaper Ltd, one of the UK’s largest media groups. He began his career at Andersen Consulting, now called Accenture.

Also read:

Mark Patterson, Asit Mehra & Andrew Rashbass to speak at e4m Conclave 2009


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...