While the Mumbai leg of the exchange4media Conclave 2009 that kicks off on June 3, would see industry heads speak on media agency structures and the importance of accountability, the conversations on ‘Thriving in Challenging Times’ continue in Delhi where the panels will also discuss the relationship between media and creative agencies. Attendance to the Conclave is by registration only, which closes on May 31, 2009.
The Macro Session on the day is on ‘How should media respond to clients’ needs in the current environment?’ The session would look at whether advertisers, media agencies and media houses in India have identified and are responding to the opportunities that the current economic scenario present. The Session Chairperson is Ravi Kiran, CEO, Starcom MediaVest Group. The Speakers are Mayank Pareek, Executive Officer, Marketing & Sales, Maruti Industries; Pradeep Shrivastava, CMO, Idea Cellular; KC Jacob, Vice President – The Muthoot Group; and CVL Srinivas, Director – North, Private Treaties.
The next session is on ‘What comes first: Media or the message?’ This session brings integration and 360 degree communication under the scanner again and looks at who is leading and is better positioned to lead the new age communication – the creative agencies or the media agencies. The Session Chairperson is Sandip Tarkas, President, Customer Strategy, Future Group. The Speakers include Rahul Saighal, CMO, Aircel; Vivek Sharma, CMO, Philips India; McCann Erickson’s Prasoon Joshi; Punitha Arumugam, Group CEO, Madison Media; and Charles Cadell, Lowe Lintas India.
The following session, titled ‘From Available to Accountable: Ad Spends Movement Between Mediums in Slowdown’, looks at the thought process of advertisers on ad spends allocation during slowdown. Are the accountable mediums winning more? The Session Chairperson is Praveen Tripathi, CEO, Hansa Consulting. The Panel comprises Anisha Motwani, CMO, Max New York Life; Sandeep Lakhina, COO, Starcom Worldwide South Asia; Sudha Natrajan, COO, Lintas Media Group; Rohit Sharma, COO, Zapak; Rajat Sethi, Executive Director, Reader’s Digest; and Abraham Thomas, COO, Red FM.
The day culminates with the top industry head discussing some of the steps that companies are taking to manage slowdown, and where eventually this would lead the industry. Some of the confirmed speakers in this session include Vishnu Mohan, CEO, Havas APAC; Rajesh Aggarwal, President, Dentsu India; and Ishan Raina, CEO, OOH Media.