E-City Entertainment (India) – promoters of the multiplex chain ‘Fun Republic’ have forayed into the distribution of International films in India through its extended arm, ‘Xenon Films’. It will be officially launched in December 2004. E-City Entertainment will solely do the distribution and circulation of all the films in the Mumbai circuit, while the rest of the country will be targeted through their business partners. All the movies acquired in the deal have been directly through independent producers/sales agents in the UK and USA. The first movie to be brought to India is Oliver Stone’s $160-million dollar magnum opus ‘Alexander’.
On the extension into film distribution, Atul Goel, CEO, E-City Entertainment, says, “We at E-city have noticed that the Indian consumer’s preference to view a good English production is on the high. The entertainment business has been growing steadily and since we have always been in the forefront when it comes to giving our business a logical extension to film distribution, we decided to bring in eight to 12 quality English films every year to India. Our primary objective behind this move is to provide a platform for independent producers or well established production companies who, till date have been unable to reach the Indian audiences on a consistent basis and by the end of 2006 having 60 screens under our operations all over India gives a logical backward integration business plan.”
With the acquisition of many other films like ‘Million Dollar Baby’, ‘The Truth about Love’,’ Elvis has left the Building’, ‘One dollar Curry’, the company would be looking at the English film distribution market in India as a standalone business.