Dr Batra's Positive Health Clinic is looking out to for professional hands for its Rs 13-15-crore media responsibilities. The group is already in the process of evaluating agencies.
On being contacted, an official informed that the decision would be taken shortly. The spokesperson didn’t reveal the names of the agencies involved. Nonetheless, industry sources informed that the agencies in the fray were GroupM's Maxus and Carat.
Looking for a media AoR is the next logical step for the organisation given the various areas of expansion in terms on new outlets that the clinic is looking at in any case. An increase in its share of voice can already be seen in the new Dr Batra's Positive Health Clinic commercials on various channels.
Positive Health Clinic was launched in 1982 in Mumbai, and was subsequently converted into a limited company as Dr Batras' Positive Health Clinic. And now consists of a chain of 12 clinics spread over 2 countries. The clinic has plans to extend the chain opening more outlets. Dr Batras' Positive Health Clinic consists of a group of 60 doctors under the guidance of Dr Mukesh Batra.