July 2004 witnessed Dr Batra’s Positive Health Care media account moving from Dattaram to Maxus. However, the account, pegged at Rs 13 –1 5 crore by the industry sources, is again back to Dattaram.
Even as the client confirms the account movement, no reasons have been shared in regards to why there was a need to shift it and again what prompted the return. On being contacted, Manjari Kamath of Maxus shared, “We have mutually decided to part ways.”
However, the company has gone on an aggressive mode to make its presence stronger in the Indian market. Brainchild of an internationally famed homeopath Dr Mukesh Batra, the Positive Health Clinic was launched in 1982, in Mumbai and was subsequently converted into a limited company with a chain of 20 clinics spread across 12 cities. The clinic has plans to extend the chain by opening more outlets.