CNBC TV18 together with DNA hosted a special interactive panel discussion on Thursday to debate the multiple dimensions of a new revolution sweeping the Indian media scene through the launch of newspapers and announcements of multiple general and business news channels.
‘News vs News: Will Indian consumers get the best of both worlds?’ covered the revolutionary changes that have taken over the media scenario in India over the last few months. With 16 news channels and 55,780 newspapers, Indians are flooded with information like never before.
With the plethora of new players entering the media market and a vigorous marketing blitz, the media scene has built up expectations of the readers and viewers to a great extent. This interesting trend has thrown up a lot if questions – mainly about the direction, which the industry is taking and how it bodes for the growth of this sector.
Speakers included LV Krishnan, CEO, Tam Media Research; Vikram Sakhuja, Managing Director, Mindshare Fulcrum; Gautam Adhikari, Editor, DNA; Uday Shankar, Editor, Star News; and Rajdeep Sardesai ex-Managing Editor of New Delhi Television and promoter of Broadcast News. The forum was moderated by Anuradha Sengpta.
Concerns regarding the media scene were dissected and discussed by the expert panel as well as the audience consisting of luminaries from the media industry.