Top Story


Home >> Media - Others >> Article

DNA and CNBC TV18’s Storyboard debate on the Indian news market

Font Size   16
DNA and CNBC TV18’s Storyboard debate on the Indian news market

CNBC TV18 together with DNA hosted a special interactive panel discussion on Thursday to debate the multiple dimensions of a new revolution sweeping the Indian media scene through the launch of newspapers and announcements of multiple general and business news channels.

‘News vs News: Will Indian consumers get the best of both worlds?’ covered the revolutionary changes that have taken over the media scenario in India over the last few months. With 16 news channels and 55,780 newspapers, Indians are flooded with information like never before.

With the plethora of new players entering the media market and a vigorous marketing blitz, the media scene has built up expectations of the readers and viewers to a great extent. This interesting trend has thrown up a lot if questions – mainly about the direction, which the industry is taking and how it bodes for the growth of this sector.

Speakers included LV Krishnan, CEO, Tam Media Research; Vikram Sakhuja, Managing Director, Mindshare Fulcrum; Gautam Adhikari, Editor, DNA; Uday Shankar, Editor, Star News; and Rajdeep Sardesai ex-Managing Editor of New Delhi Television and promoter of Broadcast News. The forum was moderated by Anuradha Sengpta.

Concerns regarding the media scene were dissected and discussed by the expert panel as well as the audience consisting of luminaries from the media industry.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business