The DLF Indian Premier League (IPL) has launched its new logo incorporating the title sponsor DLF into the logo unit. The new logo unit for the DLF IPL represents the true spirit and dynamic new face of Indian cricket. The graphic depiction also amply recognises a cricketer’s contribution to the much loved game.
The new logo now constitutes DLF’s corporate logo in black, with the graphic of a batsman playing a shot, giving the ball a fair thump with the willow. The graphic and words for the Indian Premier League are in blue, which is in line with Team India’s colours.
Rajeev Talwar, Group Executive Director, DLF Ltd, said, “This is a historic development in the world of cricket. We are proud to be an integral part of it and believe that the DLF Indian Premier League would have a great impact on the international cricketing arena.”
Lalit Modi, Chairman and Commissioner, IPL, said, “The DLF Indian Premier League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar. I am happy that India’s largest real estate company, DLF, will play an integral part in helping develop the DLF IPL into a truly world-class cricketing league. It is exciting to have an eclectic mix of elite Indian businessmen, Bollywood personalities and corporates as our allies, working collectively as one to ensure a start of new cricketing era ushered in by the DLF IPL.”
DLF Ltd is the title sponsor for IPL, which is kicking off on April 18, 2008. DLF has won the title sponsorship rights for a period of five years, starting 2008.