Top Story

e4m_logo.png

Home >> Media - Others >> Article

Digitisation is on track, to be completed by 2016: Prakash Javadekar

20-September-2014
Font Size   16
Share
Digitisation is on track, to be completed by 2016: Prakash Javadekar

The Government’s initiative of digitising the cable TV sector is on track and the third phase of the digitisation drive will be completed by 2015, while the fourth phase will be completed by 2016, Information and Broadcasting Minister Prakash Javadekar said during his address at the two-day CII Big Picture Summit 2014, being held in Delhi on September 19 and 20. “That’s what our commitment is,” he affirmed.

Asserting that the Ministry of Information and Broadcasting (MIB) is not in favour of delaying the process, he said, “We are not delaying because we want Digital India to happen. Every person living in a rural area has the right that he should also get digital presentation.”

MIB recently issued a notification as per which the deadline for the areas which came under Phase III of DAS has been extended from September 30, 2014 to December 31, 2015. For Phase IV, the deadline is now December 31, 2016 from the earlier date of December 31, 2014.

While stating that there is tremendous potential in the media and entertainment sector, Javadekar said, “You must think big... To say in 2014 that by 2020 our media and entertainment, which is already a $50 billion industry, we will grow only double is not correct. Let us understand there is tremendous scope, we must aim high.”

The Minister further said, people need food, clothing and shelter and after that they also need health, education and entertainment. He added that there can be a more ambitious target than $100 billion for the media and entertainment industry.

Javadekar also mentioned about the “fantastic” archives of Doordarshan and All India Radio, which the Government proposes to digitise. “We have already issued an Expression of Interest, and six companies have already shown interest. The best of the programmes in the archives can be clubbed together, rebranded and can be even put on mobile apps,” he added. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends