The Government’s initiative of digitising the cable TV sector is on track and the third phase of the digitisation drive will be completed by 2015, while the fourth phase will be completed by 2016, Information and Broadcasting Minister Prakash Javadekar said during his address at the two-day CII Big Picture Summit 2014, being held in Delhi on September 19 and 20. “That’s what our commitment is,” he affirmed.
Asserting that the Ministry of Information and Broadcasting (MIB) is not in favour of delaying the process, he said, “We are not delaying because we want Digital India to happen. Every person living in a rural area has the right that he should also get digital presentation.”
MIB recently issued a notification as per which the deadline for the areas which came under Phase III of DAS has been extended from September 30, 2014 to December 31, 2015. For Phase IV, the deadline is now December 31, 2016 from the earlier date of December 31, 2014.
While stating that there is tremendous potential in the media and entertainment sector, Javadekar said, “You must think big... To say in 2014 that by 2020 our media and entertainment, which is already a $50 billion industry, we will grow only double is not correct. Let us understand there is tremendous scope, we must aim high.”
The Minister further said, people need food, clothing and shelter and after that they also need health, education and entertainment. He added that there can be a more ambitious target than $100 billion for the media and entertainment industry.
Javadekar also mentioned about the “fantastic” archives of Doordarshan and All India Radio, which the Government proposes to digitise. “We have already issued an Expression of Interest, and six companies have already shown interest. The best of the programmes in the archives can be clubbed together, rebranded and can be even put on mobile apps,” he added.