Top Story

e4m_logo.png

Home >> Media - Others >> Article

Dettol takes up the task of improving hygiene in Indian homes

13-September-2008
Font Size   16
Share
Dettol takes up the task of improving hygiene in Indian homes

Dettol, which occupies a leading position in the antiseptic liquid market, has sought to create a hygiene awareness culture in Indian households. This initiative is being backed by a survey conducted by the Indian chapter of The Global Hygiene Council.

The survey has revealed that contrary to popular belief, a majority of houses in India are storehouses of various germs leading to diseases like Hepatitis A, Meningitis diarhhoea, cold, coughs and even respiratory illness. According to the survey, nearly 18 per cent of Indians do not wash their hands before eating or handling food, and even if they do, then one in ten washes his hands only with water. Nearly half of India doesn’t wash hands after sneezing or coughing.

Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser India Ltd, said, “The results of the studies conducted bring out the reality of hygiene standards amongst people from across socio economic strata. The majority of the public is not aware of the importance of simple hygiene practices like hand washing. Not only this, they are absolutely oblivious to the manner in which germs can get transferred through various surfaces even in the home. Clearly, the public needs to be made aware of good hygiene habits that can reduce the risk of illness in the family.”

In 2006, Reckitt Benckiser had launched the ‘Dettol Surakshit Parivar’, a CSR programme aimed at advocating good hygiene practices to ensure protection against illness causing germs, especially for infants and children. The programme has three key legs – New Mother Programme, School Handwash Programme and Hospital Programme. Dettol is undertaking these initiatives in association with the Indian Medical Association (IMA). Initially launched in six metros, this will be now introduced in smaller towns.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016