Others Dettol takes up the task of improving hygiene in Indian homes

Dettol takes up the task of improving hygiene in Indian homes

Author | exchange4media Kolkata Bureau | Saturday, Sep 13,2008 8:19 AM

Dettol takes up the task of improving hygiene in Indian homes

Dettol, which occupies a leading position in the antiseptic liquid market, has sought to create a hygiene awareness culture in Indian households. This initiative is being backed by a survey conducted by the Indian chapter of The Global Hygiene Council.

The survey has revealed that contrary to popular belief, a majority of houses in India are storehouses of various germs leading to diseases like Hepatitis A, Meningitis diarhhoea, cold, coughs and even respiratory illness. According to the survey, nearly 18 per cent of Indians do not wash their hands before eating or handling food, and even if they do, then one in ten washes his hands only with water. Nearly half of India doesn’t wash hands after sneezing or coughing.

Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser India Ltd, said, “The results of the studies conducted bring out the reality of hygiene standards amongst people from across socio economic strata. The majority of the public is not aware of the importance of simple hygiene practices like hand washing. Not only this, they are absolutely oblivious to the manner in which germs can get transferred through various surfaces even in the home. Clearly, the public needs to be made aware of good hygiene habits that can reduce the risk of illness in the family.”

In 2006, Reckitt Benckiser had launched the ‘Dettol Surakshit Parivar’, a CSR programme aimed at advocating good hygiene practices to ensure protection against illness causing germs, especially for infants and children. The programme has three key legs – New Mother Programme, School Handwash Programme and Hospital Programme. Dettol is undertaking these initiatives in association with the Indian Medical Association (IMA). Initially launched in six metros, this will be now introduced in smaller towns.

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