Dell and UTVi Business News have joined hands to celebrate the Indian spirit of entrepreneurship. Urging business owners to share their ‘Take Your Own Path’ story, the marketing initiative is directed towards the entrepreneurial owners of India’s small and medium businesses (SMBs) and future leaders from various business schools across the country.
This one-of-a-kind initiative gains ever more significance as the world and India treads through the economic crisis. In these troubled times, this partnership aims to bring out inspirational stories, business models and also future leaders of India together on one platform.
Young Indians (Yi), an integral part of the Confederation of Indian Industry (CII), is powering this alliance. They will be facilitating UTVi Business News and Dell India to create a platform to engage young Indians and help them shape the Indian entrepreneurial future.
The initiative will be held in three distinct phases: Phase one comprises a joint initiative between Dell India and UTVi Business News that brings to light the theme ‘Take Your Own Path’ in a special six-part series. The episodes will showcase the inspiring stories of individuals who have made it to the top thanks to their no compromise approach and their endurance to follow their idea.
Phase two will communicate with the entrepreneurial community at large to participate in the Dell Small Business Excellence Awards and share their own entrepreneurial journeys, business stories and innovative uses of technology with UTVi Business News. All interested candidates can respond both via online forms available at www.dell.co.in/ceaward or forms available at dealer points of Dell and UTVi offices spread across the country. The top ten finalists from the Award entries will be featured as a part of special series on UTVi. The national winner will receive $25,000 in Dell technology and services, a best-practice sharing session with Michael Dell and Dell experts and an opportunity to be part of the UTVi series on air.
These winners will also get the chance to compete for the global award worth $50,000 in Dell solutions. Yi will be actively supporting this communication through its contribution to the evaluation process and by leveraging its strong base of over 826 direct members in 16 City Chapters and engagement with thousands of members across its Corporate Chapters, District Chapters and Student Nets.
Phase three will run parallel with phase two; UTVi and Dell will launch a nationwide business plan competition across Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Bangalore, Chennai, Hyderabad and Kolkata. Budding entrepreneurs and post graduates can present their ideas and business plans to a joint jury in each city. The evaluation of ideas and process formulation will be done jointly by Dell India, UTVi Business News and CII Yi.
“India has a terrific entrepreneurial spirit– the successful big and small Indian entrepreneurs have made India the success it is. After our ‘Take Your Own Path’ campaign, we are seeking out more Indian entrepreneurial heroes with the Dell Small Business Excellence Awards. Dell and UTV – both first generation start-ups – have a special affinity for entrepreneurs, and we are delighted that UTVi has joined us in this search for excellence in small and medium businesses across India. SMBs play a key role in global economic growth, and we at Dell are committed to help them grow their productivity with a suite of simplified IT solutions tailored specifically to meet their unique needs,” said Ravi Bharadwaj, General Manager – SMB, Dell India.
Shantonu Aditya, CEO, UTV News Ltd, added, here, “With this powerful partnership, we look forward to bringing out many stories of inspiration, belief and business acumen that hold the key to India’s entrepreneurial tomorrow.”
The activity went on air on UTVi from May 4, 2009.