Top Story


Home >> Media - Others >> Article

Declining Ad Sizes plague Newspapers, Magazines: New Findings from TAM

Font Size   16
Declining Ad Sizes plague Newspapers, Magazines: New Findings from TAM

As media becomes more and more expensive, advertisers resort to some very predictable tactics- reduce the number of publications in the plan, reduce the number of insertions or simply reduce the size of the ad. These trends come out very well from an analysis accomplished by TAM ADEX on Print Revenue data for the last decade on top Newspapers and Magazines.

If we just focus on the size aspect mentioned above, the results are absolutely stunning! While so far publications have blamed TV for stealing revenues from Press, very few studies have shown the effects of reducing ad sizes in the overall decline in press revenues.

Consider this, if a Newspaper was getting a 100cc ad in 1995, he will perhaps get an ad lesser than 80cc today indicating a sharp 20% drop in ad sizes for Newspapers in the last 7 years!


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions