Top Story

e4m_logo.png

Home >> Media - Others >> Article

DAVP asks TV & radio channels to stop running Bharat Nirman ads from today

03-March-2014
Font Size   16
Share
DAVP asks TV & radio channels to stop running Bharat Nirman ads from today

In light of the approaching Lok Sabha elections, the Directorate of Advertising and Visual Publicity (DAVP) has issued an advisory to private cable and satellite TV channels, Doordarshan, private FM radio channels and All India Radio not to carry the ruling UPA Government’s Bharat Nirman campaign with effect from today, March 3, 2014.

DAVP advisory further stated, “All channels and stations are to strictly adhere to the directions as no payment will be made by DAVP for the audio-video spots telecast/ broadcast for the Bharat Nirman campaign beyond March 2, 2014.”

The Bharat Nirman campaign focussed on the various schemes of the UPA Government, including MGNREGA, National Rural Health Mission, and direct cash transfer, among others, besides highlighting the achievements of the Government in its two consecutive tenures.
 

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited