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Dainik Bhaskar launches social audit for Govt’s JNNURM project; engages readers in survey

05-August-2010
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Dainik Bhaskar launches social audit for Govt’s JNNURM project; engages readers in survey

Dainik Bhaskar has launched a campaign to carry out social audit of the Jawaharlal Nehru National Urban Renewal Mission (JNNURM), a Central Government project meant for funding developing urban infrastructure and services in cities. This audit is being conducted in the states where Dainik Bhaskar is available, including Madhya Pradesh, Chhattisgarh, Punjab, Rajasthan, Haryana and Gujarat.

Speaking on this social audit, Yatish K Rajawat, Managing Editor, Dainik Bhaskar Group and Editor-in-Chief, Business Bhaskar, said, “This is the first time we or any newspaper in the country is carrying out a social audit of a Government project. Traditionally, this used to be done by NGOs, but because they don’t have the resources or the network, they were not able to do it across cities. We are doing this across several cities such as Jaipur, Indore, Bhopal, Raipur, Ujjain, and so on.”

On the method of this audit, he explained, “The newspaper reaches every household, so when we do an audit, we can ask almost every citizen, every ward and every zone about the Government projects. A team of journalists in every city, with expertise in covering local city affairs, have been deputed for this. This campaign has helped in engaging readers directly on subjects that matter to them the most and directly addresses SEC A class in the cities.”

Rajawat further said, “Newspapers are the network of mass media, which has not been fully utilised yet, and we are trying to do this by carrying out this social audit.”

The JNNURM mission is a massive city modernisation scheme launched by the Government of India in 2005, which will be carried out for a period of seven years. The total Central Government funding is around Rs 50,000 crore. With the contribution of states and municipalities, the amount will go up to Rs 125,000 crore over the seven-year period.

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