CyberMedia net profit up 23 pc, revenues from online business up 47 pc in Q1 FY07
Speciality media house CyberMedia Ltd saw its net profit go up by 23 per cent to Rs 12.6 million from Rs 10.3 million in toe first quarter of FY2007 due to higher sales. CyberMedia has also recorded a 25 per cent increase in total income during the same period to Rs 192.5 million as compared to Rs 154.5 million in Q1 FY2006.
EBITDA increased by 26 per cent YoY to Rs 27.5 million from Rs 21.9 million in Q1 FY2006. EBITDA margins were up 14.3 per cent after absorbing operating losses in new businesses.
The company saw its revenue from online business grow by 47 per cent YoY to Rs 14.8 million due to improvement in unique visitors and page views.
Revenues from publishing business increased by 13.7 per cent YoY to Rs 117.41 million due to higher value ad realisation and growth in ad pages. Revenues from research business went up by 20.1 per cent YoY to Rs 32.1 million due to boost in research demand led by growth in the IT and telecom sector in India.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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