Top Story

e4m_logo.png

Home >> Media - Others >> Article

CWT Business Travel Indicator reveals optimism about business travel growth in 2006

28-January-2006
Font Size   16
Share
CWT Business Travel Indicator reveals optimism about business travel growth in 2006

The Carlson Wagonlit Travel global business travel survey – CWT Business Travel Indicator – has listed security lines and flight delays as among the top reasons that most negatively affect travel, and that a majority of business travelers do not want cell phone use allowed in-flight.

The survey, carried out by KRC Research, to gauge attitudes and perceptions of business travelers and corporate travel managers about the current and future state of business travel, was conducted during October 27 to November 23, 2005. It randomly sampled opinions of 2,100 business travelers and 650 travel managers, both CWT and non-CWT customers, in 12 countries.

The survey highlighted that results from the Asia Pacific points toward a positive outlook for the travel sector in this region in 2006, with Indian travelers being the most optimistic.

The survey also highlighted the fact that in Asia Pacific, Japanese travelers (75 per cent) are most comfortable with making their travel bookings online, majority of Australian travelers also book their business travel online (55 per cent), while their counterparts in China (23 per cent) and India (17 per cent) do so less often.

Among the other findings, Middle East topped the list of destinations business travelers in Australia, China, and Japan are most hesitant to travel to. Indian travelers, however, indicated that they are least inclined to travel to Africa. Travelers from all four countries said they were least hesitant to travel to Europe.

According to the survey, majority of business travelers and corporate travel managers believe business travel will stay the same or increase in 2006, with travel managers even more optimistic than their travelers.

“Business travel is increasing,” Hubert Joly, President and CEO of CWT, said, adding, “This is a reflection of strong economic growth around the world and the globalisation of the economy and corporations.”

The survey also showcased that frequent travelers are relatively unaffected by the state of some air carriers these days.

Among the number of business travelers using the low cost airlines, around 66 per cent report having used a low-cost carrier at one time or another, while 14 per cent of them do so 61-100 per cent of the time. In Asia Pacific, China and Japan do not have low-cost carriers, but in Australia and India combined, 16 per cent of travellers use them for more than 60 per cent of their business travel.

The survey also highlighted the fact that 58 per cent of business travelers extend their business trip to include leisure or vacation time, at least once a year, either at the beginning or end of their trip.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO