Top Story

e4m_logo.png

Home >> Media - Others >> Article

Creativity in animation and special effects to create new business prospects

21-September-2002
Font Size   16
Creativity in animation and special effects to create new business prospects

The Indian based companies specializing in 2D/3D animation and digital visual effects creation have formed an alliance, named, 'The Animation Producers Association of India' (APAI). The APAI has the mandate to showcase Indian talent in animation and visual effects creation, as well as develop on behalf of its affiliate companies, a network of international partners in film, television and commercial production to create new business opportunities within the global entertainment industry.

A paper released by IBF says, "The members of the Animation Producers Association of India will urge the Government of India, the Government of Canada and the Canadian Animation Companies to accelerate the signing of the Indo Canadian co-production treaty."

The paper further adds that the members of the association will also participate in all major International Animation and Content trade shows and Festivals including Mipcom, Mip, Natpe, Annecy and Siggraph. In addition to participating in the shows the APAI would be taking trade delegations to North America, Europe and East Asia. The Association also plans to produce a white paper to establish the key trends and future scenarios of the animation sector in India.

The Association is formally going to be announced during the International Film Festival of India being held in Delhi during October 2002.

About 40 India Animation companies form the Animation Producers Association of India including A&A and Acropotel, Bangalore, Dataquest and Padmalaya Telefilms, Hyderabad, DLM Studios, Chennai, Indian Academy of Art and Animation, Mumbai, Moving Picture Company, New Delhi to name a few.

The most influential animation producers, directors, and heads of Indian Animation Companies attended the meeting in Mumbai. High on the agenda for the meeting is the signing of co-production treaties with countries that have an animation industry.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video