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Creativity in animation and special effects to create new business prospects

21-September-2002
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Creativity in animation and special effects to create new business prospects

The Indian based companies specializing in 2D/3D animation and digital visual effects creation have formed an alliance, named, 'The Animation Producers Association of India' (APAI). The APAI has the mandate to showcase Indian talent in animation and visual effects creation, as well as develop on behalf of its affiliate companies, a network of international partners in film, television and commercial production to create new business opportunities within the global entertainment industry.

A paper released by IBF says, "The members of the Animation Producers Association of India will urge the Government of India, the Government of Canada and the Canadian Animation Companies to accelerate the signing of the Indo Canadian co-production treaty."

The paper further adds that the members of the association will also participate in all major International Animation and Content trade shows and Festivals including Mipcom, Mip, Natpe, Annecy and Siggraph. In addition to participating in the shows the APAI would be taking trade delegations to North America, Europe and East Asia. The Association also plans to produce a white paper to establish the key trends and future scenarios of the animation sector in India.

The Association is formally going to be announced during the International Film Festival of India being held in Delhi during October 2002.

About 40 India Animation companies form the Animation Producers Association of India including A&A and Acropotel, Bangalore, Dataquest and Padmalaya Telefilms, Hyderabad, DLM Studios, Chennai, Indian Academy of Art and Animation, Mumbai, Moving Picture Company, New Delhi to name a few.

The most influential animation producers, directors, and heads of Indian Animation Companies attended the meeting in Mumbai. High on the agenda for the meeting is the signing of co-production treaties with countries that have an animation industry.

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