Top Story

e4m_logo.png

Home >> Media - Others >> Article

Copyright Act has its own challenges: Legal experts

28-September-2012
Font Size   16
Share
Copyright Act has its own challenges: Legal experts

The amendment to the Copyright Act 1957 has brought about various changes in businesses as well as led to many discussions. There are two sides to the amendment – while it has benefitted the real owner/ author/ performer, it has also spelt trouble for the seller who has to run after the proprietor for the rights.

One challenge for businesses is to keep up with the rapid changes in technology. As Ashish Chandra, Legal Head, (Media & Technologies) Reliance Industries, pointed out, “The situation now is that technology is upgraded every six months. When we want to uplift our technology, we have to pay extra for that.”

Mustafa Safiyuddin, Chairman, Legasis Partners, highlighted the issue of moral right and noted, “Moral rights are the soul of the work of an author and media houses need to be careful about moral rights.” To stress on how ambiguous the issue of moral right is, Safiyuddin pointed out a case of a video in which a child is making fun of a movie song. “In such a case, whose moral right has been violated in the video – producer, author, lyricist or the performer?” he asked.

On the other hand, Vanditta Malhotra Hegde, VP and Legal Head, Radio Mirchi, supported the amendment in the Copyright Act regarding sharing music royalty. She said that this would lead to a proper accounting system.

Legal experts also cited the problem that broadcasters face while taking permission for licenses.

According to Satyakki Bhattacharjee, Legal Head, ABP News, “There are so many songs released in India that it is difficult to keep track of all of them. For instance, while doing a report on an actor or any story we show some clips. The moment the clip is aired, we receive several letters stating that we had not taken permission to air that clip and threatening us of legal action.”

Thus, it becomes difficult to keep track of whom to take permission from every time a clip needs to be shown, because in several cases it is not clear who the actual owner of the copyright is.

The legal experts were sharing their views at the Media, Advertising & Entertainment Legal Summit 2012 organised by Lex Witness in New Delhi on September 27.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world