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Consumers’ Awaaz heard: The most preferred brands of India

08-July-2005
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Consumers’ Awaaz heard: The most preferred brands of India

The Awaaz Consumer Awards 2005 ceremony held in New Delhi on Thursday evening felicitated top brands voted for by Indian consumers. It recognised brands that made an impact on the minds of the Indian consumer – preferred versus owned.

Delivering the keynote address, Civil Aviation Minister Praful Patel said, “The Indian consumer is driving economic growth today. The demographic profile of people is changing as purchasing power is increasing. The consumer today is the king driving the business, and this is a great platform to recognise and honour that consumer.”

The brands considered for the Awards were broadly classified into service and product categories. Banks, telecom, investment advisories, home loans, and mutual funds were some of the service categories, while FMCG, consumer durables, and automobiles were some of the product categories that were covered in the poll.

While SBI topped the charts as the most preferred bank with 28 per cent people voting for it, ICICI bagged the award for the most preferred credit card. Moving on to consumer durables, LG emerged as the winner in the television category. What was really surprising to note was that Philips and Sony did not figure even in the top four brands in the TV category.

In the refrigerators category, Godrej was a clear winner due to its affordability and brand experience. The washing machine category saw a tie between LG Electronics and Videocon. Titan became the most preferred wrist-watch with over 50 per cent people voting for it.

While Lux was the most popular toilet soap, Colgate was voted the most preferred toothpaste and Rin Power White the most preferred detergent. It was not very surprising to see Nokia emerge as a clear winner in the mobile handsets category, while Airtel was the most preferred service provider. Maruti 800 was the most preferred and most used four-wheeler vehicle.

The Awaaz Consumer Awards is a result of a comprehensive survey covering 7,000 consumers across 21 cities, spanning 21 product and service categories across the country. Brand preferences of Indian consumers and the criteria for brand loyalty were analysed through the Awaaz Consumer Vote/Research, conducted by AC Nielsen ORG-MARG.

The Awards were instituted by Awaaz, the consumer channel from the TV18 group, and sponsored by ICICI Bank. Among other distinguished guests present at the ceremony was actress and activist Shabana Azmi, who strongly supported the idea of putting consumers first.

And the winners are:









CATEGORY
WINNER
Banks
SBI
Mutual Funds
UTI
Life Insurance ompany
LIC
Non-Life Insurance Co
National Insurance and New India Insurance
Credit Cards
ICICI Bank
Housing Loans
ICICI Bank
Auto Loans
ICICI Bank
Television
LG
Refrigerator
Godrej
Washing Machines
Videocon and LG Electronics
Wrist Watches
Titan
Toothpaste
Colgate
Toilet Soaps
Lux
Detergents
Rin Powerwhite/Shakti
Mobile Handsets
Nokia
Service Provider
Airtel
Two-wheelers
Hero Honda - Splendor
Cars
Maruti 800
Readymade Garments
Lee
Investment Advisor
Sharekhan
Company aspiring to work with
Tata Group

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