‘Conde Nast Traveller’ (CNT) is back with the second edition of Readers’ Travel Award, which recognises the best in the travel, tourism and hospitality industry. The awards will be given away on November 29, 2012.
Commenting on the objective behind this award, Divia Thani, Editor, Conde Nast Traveller India, said, “As the Indian traveler becomes more and more important, these results are a barometer of our changing tastes and preferences. They are being watched carefully not only by the domestic industry, but globally too. And because we do not provide nominations and leave the voting entirely open to readers, they really are a true indication of what people really want and enjoy.”
With the niche magazine genre becoming more competitive, ‘Conde Nast Traveller’ is putting itself in a different space. It is not showcasing itself as a backpacker’s magazine or travel guide, but targeting people who love to travel and want to explore different places.
Sharing about the focus areas in coming year, Thani said, “In 2013, we will expand the magazine’s base and also take our digital offerings to the next level. The ‘Conde Nast Traveller’ reader is inspired to travel to a destination while flipping through the pages of the magazine, but when it comes to time for additional research and booking, our audience goes online. Very often they go to our own website – cntraveller, so we are focusing on making that friendlier and more exhaustive. We already have the CNT Luxury Guide for 18 cities available on BlackBerry, iPhone and iPad. We also have many other ideas in the pipeline.”
Meanwhile, in order to promote the Readers’ Travel Award, ‘Conde Nast Traveller’ is looking at radio and print media for exposures. On the digital platform, several Facebook and Twitter activations are available as well as the involvement of bloggers to take message across.