Top Story

e4m_logo.png

Home >> Media - Others >> Article

Communication is all about understanding consumer’s need: BBC World study

06-December-2004
Font Size   16
Share
Communication is all about understanding consumer’s need: BBC World study

A consumer research conducted by BBC World brought forward some interesting observations. Understanding how focus groups and in-depth interviews could take us further was another research point. The study showed that consumers value all forms of media and communication is all about understanding the consumer’s need and is also about relationship management.

Srilekha Agarwal, Director, Quantum Market Research, said, “Communication is like the seventh sense. Trends in communication show that it knows no horizon and is omnipresent, it cannot be avoided simply because it’s present everywhere.” Research shows that consumers are impacted by the trends around them and there is a dramatic change in the value system, there has specially been a change in the way consumers look at themselves.

There has also been a change in what news viewers consume. Viewers prefer happy news to scams. Another trend observed in communication is that increasingly celebrities are being created and they celebrities are not distant anymore but are being brought home.

The complexity and dynamism of media creates its own imperative and each media carries its own set of experience, which profoundly influences consumer interaction. It also creates its own relations and evokes different levels of intensity depending on consumer needs. The impact of a medium needs sensitive probing and in-depth understanding; thus, the meaning and life space occupied by the medium may not always be reflected.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group