Columbia TriStar International Television has been renamed as Sony Pictures Television International. The holding company, Sony Pictures Entertainment (SPE) has taken the decision and it will be implemented over the next few months. The movie division of Columbia Tristar is expected to retain its name.
One of SPE’s releasing companies, Columbia TriStar Film Distributors International, is responsible for the sales, distribution and marketing of SPE’s film product worldwide. Columbia TriStar Home Entertainment, which is in the DVD and video cassette business, is also expected to retain its name. The Indian arm of Sony will also incorporate the change.
Sony Pictures Entertainment Films of India distributes local pictures and Buena Vista products. The movie business, it is understood, will continue under the old name.
Sony Entertainment Television is utilising several formatted programmes from Columbia TriStar. Recently, it had announced that it would be introducing Columbia TriStar’s popular game show Russian Roulette and the comedy programme Bewitched in Hindi versions.
Columbia TriStar International Television operates three complementary lines of business: international TV networks with more than 30 channel investments around the world, distribution of SPE’s feature films and TV programming, and local production in key international markets.
Incidentally, SPE has intimated to the senior officials of its wholly owned subsidiary companies, that Columbia TriStar International Television would have its name replaced with Sony attached to it.