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Coke brings in official for damage control

13-October-2004
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Coke brings in official for damage control

Soft drink major Coca Cola which has been drawing considerable flak on allegations of exploitation of groundwater by environment activists in India has brought in its Asia Group communications head David Cox, possibly, for damage control or an image makeover.

According to company sources, Mr Cox arrived here last week and will remain in the country for about two months. During this period, he will travel across the country and will familiarise himself with and understand in greater detail how Indian media works.

Based in HongKong, Mr Cox, has been in India several times before even when the company was battling the pesticides issue. “It’s difficult for him to have a perspective on what is happening in India while sitting there in HongKong. It’s important for him to understand how things are ...,” the company source said.

Industry sources, however, say that there should be more to the visit of Mr Cox than this. According to them, an intense anti-Coke movement is gaining ground in the country on account of allegations of depletion of groundwater levels, and that may well have prompted Coke to call in its Asia Group communciations head for damage control.

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