Top Story

e4m_logo.png

Home >> Media - Others >> Article

Coke brings in official for damage control

13-October-2004
Font Size   16
Share
Coke brings in official for damage control

Soft drink major Coca Cola which has been drawing considerable flak on allegations of exploitation of groundwater by environment activists in India has brought in its Asia Group communications head David Cox, possibly, for damage control or an image makeover.

According to company sources, Mr Cox arrived here last week and will remain in the country for about two months. During this period, he will travel across the country and will familiarise himself with and understand in greater detail how Indian media works.

Based in HongKong, Mr Cox, has been in India several times before even when the company was battling the pesticides issue. “It’s difficult for him to have a perspective on what is happening in India while sitting there in HongKong. It’s important for him to understand how things are ...,” the company source said.

Industry sources, however, say that there should be more to the visit of Mr Cox than this. According to them, an intense anti-Coke movement is gaining ground in the country on account of allegations of depletion of groundwater levels, and that may well have prompted Coke to call in its Asia Group communciations head for damage control.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by