Coca-Cola India has launched the 2008 edition of Limca Book of Records. The 19th edition showcases over 10,000 feats and has, for the first time, been released in Hindi as well. More language editions are on the cards. The book has 17 easy-to-understand chapters, all describing the highest levels of human endurance and seemingly impossible achievements of Indians.
This apart, 2008 being an Olympic year, Coca-Cola has joined hands with FICCI to felicitate four Indian Olympians – tennis ace Leander Paes, athlete GS Randhawa, Winter Olympian Shiva Keshavan, and special Olympics Gold medal winning cyclist Rushi Gulati.
Atul Singh, President & CEO, Coca-Cola India, and Chairman, FICCI Sports Committee, said, “The all-new and invigorated Limca Book of Records 2008 provides a platform to Indians – unknown, unheard and unsung – to showcase their special talents. With 2008 being the year of the Olympics, the book also catalogues ‘India at Her Best’ by recognising Indian Olympians who have made their country proud.”
Singh further said, “To popularise the Limca Book of Records, we have plans to bring out translations in other regional languages, starting with Malayalam.”
Dr Amit Mitra, Secretary-General, FICCI, said, “It is a great honour for us to join hands with Coca-Cola to promote sports in India. Limca Book of Records is not just a book about records, the wealth of information is a treat to readers of all age groups.”
Arthy Muthanna Singh, Senior Editor, Limca Book of Records, said, “The book, now in its 19th year, is a tribute to Indian achievers from across the globe. The book truly catalogues India at her best and provides us with the opportunity to acknowledge and applaud these inspiring efforts. It features over 10,000 achievements, out of which 6,000 are new records from all corners of the country, with claims that never cease to amaze us.”