In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.
Over the years, ‘Storyboard’ has been known to showcase exceptional talent and interesting concepts and strategies in the advertising and marketing arena.
At the StoryRoad event in Bangalore, advertisers and agencies paid ‘an ode to Bangalore brands’. The event was hosted by CNBC-TV18 anchor Anuradha Sengupta and featured ad gurus and brand experts such as Prateek Srivastava and Amit Akali (both O&M), Sangeeta Talwar (Tata Tea), Vishal Bhalla (Levi Strauss & Co), Nitin Mathur (Yahoo!), Kishore Rao (3M), Harish Bijoor (Harish Bijoor Consults Inc), Rajesh Gangwani (JWT), and MS Balaji (Contract), among others.
While commenting on the StoryRoad event in Bangalore, Neel Chowdhury, Vice President - Marketing, CNBC-TV18 & CNBC Awaaz, said, “‘Storyboard’ has come a long way since 2001, and from reporting on brands has now become a brand in itself through all its extensions like ‘Storyboard Admeter’, ‘Storyboard Talks To’, ‘Guest Editor’, etc. It garners an intelligent discerning audience. and now with StoryRoad, we intend to create a new milestone and connect face-to-face with ‘Storyboard’s stakeholders.”
CNBC-TV18’s ‘Storyboard’ completes 7 years, takes a leap forward to StoryRoad
CNBC-TV18 continues on the ‘StoryRoad’ journey in Mumbai