Top Story

e4m_logo.png

Home >> Media - Others >> Article

CNBC-TV18’s StoryRoad makes a stopover in Bangalore

25-September-2008
Font Size   16
Share
CNBC-TV18’s StoryRoad makes a stopover in Bangalore

In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.

Over the years, ‘Storyboard’ has been known to showcase exceptional talent and interesting concepts and strategies in the advertising and marketing arena.

At the StoryRoad event in Bangalore, advertisers and agencies paid ‘an ode to Bangalore brands’. The event was hosted by CNBC-TV18 anchor Anuradha Sengupta and featured ad gurus and brand experts such as Prateek Srivastava and Amit Akali (both O&M), Sangeeta Talwar (Tata Tea), Vishal Bhalla (Levi Strauss & Co), Nitin Mathur (Yahoo!), Kishore Rao (3M), Harish Bijoor (Harish Bijoor Consults Inc), Rajesh Gangwani (JWT), and MS Balaji (Contract), among others.

While commenting on the StoryRoad event in Bangalore, Neel Chowdhury, Vice President - Marketing, CNBC-TV18 & CNBC Awaaz, said, “‘Storyboard’ has come a long way since 2001, and from reporting on brands has now become a brand in itself through all its extensions like ‘Storyboard Admeter’, ‘Storyboard Talks To’, ‘Guest Editor’, etc. It garners an intelligent discerning audience. and now with StoryRoad, we intend to create a new milestone and connect face-to-face with ‘Storyboard’s stakeholders.”

Also read:

CNBC-TV18’s ‘Storyboard’ completes 7 years, takes a leap forward to StoryRoad

CNBC-TV18 continues on the ‘StoryRoad’ journey in Mumbai

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...