Top Story


Home >> Media - Others >> Article

CNBC-TV18’s StoryRoad makes a stopover in Bangalore

Font Size   16
CNBC-TV18’s StoryRoad makes a stopover in Bangalore

In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.

Over the years, ‘Storyboard’ has been known to showcase exceptional talent and interesting concepts and strategies in the advertising and marketing arena.

At the StoryRoad event in Bangalore, advertisers and agencies paid ‘an ode to Bangalore brands’. The event was hosted by CNBC-TV18 anchor Anuradha Sengupta and featured ad gurus and brand experts such as Prateek Srivastava and Amit Akali (both O&M), Sangeeta Talwar (Tata Tea), Vishal Bhalla (Levi Strauss & Co), Nitin Mathur (Yahoo!), Kishore Rao (3M), Harish Bijoor (Harish Bijoor Consults Inc), Rajesh Gangwani (JWT), and MS Balaji (Contract), among others.

While commenting on the StoryRoad event in Bangalore, Neel Chowdhury, Vice President - Marketing, CNBC-TV18 & CNBC Awaaz, said, “‘Storyboard’ has come a long way since 2001, and from reporting on brands has now become a brand in itself through all its extensions like ‘Storyboard Admeter’, ‘Storyboard Talks To’, ‘Guest Editor’, etc. It garners an intelligent discerning audience. and now with StoryRoad, we intend to create a new milestone and connect face-to-face with ‘Storyboard’s stakeholders.”

Also read:

CNBC-TV18’s ‘Storyboard’ completes 7 years, takes a leap forward to StoryRoad

CNBC-TV18 continues on the ‘StoryRoad’ journey in Mumbai


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.