The CNBC AWAAZ Consumer Awards 2008 were given away to India’s most preferred brands at a ceremony held in Mumbai on September 26. The ceremony was presided over by Sharad Pawar, Minister for Consumer Affairs & Public Distribution; Civil Aviation Minister Praful Patel, and Vaidyanathan, Executive Director, ICICI Bank.
The winning brands in various categories for the CNBC Awaaz Consumer Awards 2008 included LG in consumer durables category; Airtel and Nokia in telecom category; HUL and Parle in FMCG category; State Bank of India, Life Insurance Corporation of India, ICICI Bank Credit Cards, SBI Home Loans, and ICICI Bank Car Loans in financial services; Big Bazaar, Café Coffee Day and Tanishq in retail category; Maruti and Hero Honda in automobiles category.
Recognising the outstanding contribution made to their respective fields, additional citations were included this year, which were Entertainment Brand Ambassador of the Year to Akshay Kumar; and for transforming cricket in India to Lalit Modi; and Hall of Fame to BSNL.
Commenting on the CNBC AWAAZ Consumer Awards, Neel Chowdhury, Vice President, Marketing CNBC-TV18 and CNBC Awaaz, said, “The marketers who understand the rural consumer and fine-tune their strategies are sure to reap benefits in the coming years. In fact, the leadership in any product or service is linked to leadership in rural India. That is why CNBC Awaaz Consumer Awards laid special emphasis on rural areas, with a quest to figure out India’s most preferred brands. Over the years, CNBC Awaaz continues to be the voice of the Indian consumer by adding new insights to its awards every year.”
Hindi as a language has been witnessing increasing attention from advertisers. This aspect was discussed at an interactive session at CNBC Awaaz Consumer Awards 2008. Another discussion that saw a lot of audience participation was about consumer perspective on ‘Brand India’. The discussions were hosted by Anuradha Sengupta, Editor-anchor of CNBC-TV18’s feature show ‘Storyboard’ and Prasoon Joshi, Chairman (Asia Pacific), McCann-Erickson.
Leading research organisation, The Nielsen Company conducted the research spanning 17 product and service categories across the country in 21 cities and 84 rural centres, with around 10,000 respondents covering all strata of society, voicing their opinion about their most preferred brands.