Which are the top brands of India? CNBC Consumer Awards 2007 will answer the question at a ceremony in Mumbai on August 24. The special event will also feature a panel discussion on ‘Is Consumer the King?’ and a presentation by a Mckinsey official on ‘The Bird of Gold Consumer Report’.
Renee Thomas, Partner, McKensey, would give a presentation on ‘The Bird of Gold Consumer Report’, which throws light on rise of the consumer market in India. The panel discussion on ‘Is Consumer the King?’ will have CS Rao, Chairman, IRDA; Usha Thorat, Deputy Governor, RBI; and Rajalaxmi, Member of National Consumer Redressal Forum, as panelists.
Sanjay Pugalio, Chief Editor, TV 18, will give a small briefing to the audience, followed by Maharashtra Chief Minister Vilasrao Deshmukh’s speech on what he feels about the CNBC Consumer Awards. Veteran violinist and composer L Subramaniam will give a special performance at the event.
The winners would be announced on the basis of an extensive research conducted by the Neilson Company covering 34 widespread locations, including 12-14 small towns and cities.
Commenting on consumerism in India, Sarang Panchal, Executive Director, Customised Research Services, Neilson, said, “In contrast to what used to happen earlier, today, companies are more consumer oriented and are looking to cater to their needs, be it financial services, consumer durables or fast moving goods. The consumer is now very active in seeking information and all he wants is value for whatever he buys. Brands that have catered to the consumers’ needs at best would surely merge victorious.”
Ajay Chacko, Head of Marketing, CNBC Universe, said, “This initiative is more than just an Award. It is one of India's most comprehensive studies to gauge consumer preferences and trends across geographies and demographics. We are confident that business leaders and marketers will find this an equally useful tool in understanding consumer preferences and the recipes of success adopted by successful brands. Besides, of course, it is a good yardstick for consumers to decide on purchases across 42 product and service categories.”