Top Story

e4m_logo.png

Home >> Media - Others >> Article

CMS to hold meet on current television measurement systems on March 7

06-March-2007
Font Size   16
Share
CMS to hold meet on current television measurement systems on March 7

It is not easy to be in the ratings systems business today, more so when it comes to television ratings. Even though broadcast research in India is far more evolved than the age old print research, with even overnight data available today, the scepticism around the system is unending.

The topic comes under discussion at a meet organised by the Centre for Media Studies on March 7, 2007 in Delhi. Both TAM Media Research and aMap officials will be present on the occasion. The organisations will present the merits of their systems, the adaptation to changing technology and would be subjected to questions at the forum.

Also invited are broadcasters, advertising and media agencies, TRAI officials, I&B Ministry officials and advertisers. Speaking on the reason to organise such a meet, N Bhaskara Rao, Chairman, CMS, explained, “It’s high time that the merits of the two alternatives are available transparently and with changes like CAS and DTH in the picture, we also need to see how much viewership is being captured by these organisations.”

“Then of course, there are some basic questions like ‘How many of us have seen a meter?’, ‘How much is practical’, ‘What is reliable?’ and so on that are still unanswered,” Rao said, adding, “For instance, GRPs came into existence to help advertisers and now they are helping the channels.”

The discussion is open to all interested and Rao believes that it would not only give a better sense to these systems, but would also help chalk out a future course of action.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve