The ING Vysya Life Insurance Brand Equity Quiz 2005 that was held on Sunday (April 10) saw participation from various corporates, agencies and financial institutions. In a decently competed session, Citibank won the quiz and SBI Bank came as a close runner up and participants of the winning team went home with a Maruti Esteem.
The theme of the quiz this time was 'filmy'. There were two semi-final rounds where in the first semi-final team included Motorola from Bangalore, Eveready from Kolkatta, Citibank from Chennai and Renaissance from Pune. The winners of this round were Citibank and Motorola.
The second semi-final team had SBI Bank from Mumbai, Mudra from Ahmedabad, Delhi's ICRA and GECIS from Hyderabad. From here SBI Bank and Mudra made it to the finals, which had six rounds. The final contest was between Citibank and SBI Bank.
The Brand Equity Quiz is an advertising and marketing quiz targeted at corporates all over the country. This advertising and marketing quiz originated fifteen years ago with one centre and has now grown to eight centres culminating in a grand finale at Mumbai. Last year corporate India saw over 400 teams, sweat it out for the coveted Brand Equity Quiz.
Other prizes included holidays in Ramada Hotel in Goa. There were even audience rounds and special prizes like crystal watch and caps.