The Confederation of Indian Industry (CII) along with Ernst & Young will release the “Enter Media Report 2001” today. This will coincide with the conference on “Business of entertainment”.
The report represents an agenda aimed at facilitating the corporatisation of the sector so that it can attract more business. The solution contained in this report will become a roadmap for the industry towards realisation of a new age for this industry.
The conference, which is being held on February 20 and 21 will highlight the main worried and challenges being faced by the entertainment industry in India and seek answers to these.
The conference will look at issues such as film finances, production, insurance, piracy, distribution, broadcasting, regional channels, potential of DTH, cable business, besides having a special focus on the South Indian cinema.
The conference will be addressed by a whole host of people from the entertainment industry.
According to CII, the media and the entertainment industry could help the government to address certain national concerns such as education and literacy programmes.
Source : Business Standard