The Confederation of Indian Industry (CII) has created a marketplace that will offer an annual platform to businessmen around the world to trade in television content for the Indian and regional markets. Telemart 2004, to be held in Mumbai on September 16 and 17, is meant for trading in content formats, co-productions, commission deals and exchange of information on popular formats of television and interactive content.
According to an official release, Ronnie Screwvala, Chairman, Telemart 2004, and CEO, UTV, has said: "There is no event currently that focuses on content for the Indian and sub-continental markets. Considering the growth of the market, the event in future could match the standards of Cannes festival.”
The event will be participated in by a number of high profile companies and executives from blue chip media companies from around the world.
At present over 300 channels are being beamed from satellites in the country. The broadcast waves reach 85 million Indian households daily. Content is also reaching 40 per cent of the 35 million mobile phones across the country.