A year after the success of Enter Media 2001, Confederation of Indian Industry is back with Enter Media 2002. According to the organisers, the event will be organised on August 30 and 31 in Mumbai. Like last year, the forum would once again provide a perspective on hottest trends in the industry, though on a global scale this time.
To announce the event, CII is expected to launch a media blitz soon. Says Biren Ghosh, Member, Entertainment Committee, CII, “A person from entertainment or media industry would gain a lot by being a part of it. We are providing a forum where stalwarts from international entertainment and media industry would be engaged in discussions and debates as to the international trends, and in which direction India is headed.”
Basic aim behind setting up Enter Media by CII was to promote ‘Corporatisation’ of media and entertainment sector. The forum was created as a vehicle to bring together eminent personalities in the media and entertainment industry to discuss issues facing the industry. The seminar, last year, had attracted over 500 delegates from across the country. Among them were Aamir Khan, Ravina Raj Kohli, Amit Khanna, Shekhar Gupta and Prabhu Chawla.
This year, CII plans to hold it at a much larger scale and give it a global perspective. It plans to bring together global and Indian players from entertainment and media industry. The forum intends to address business opportunities in the international market and aims to act as a catalyst so that critical changes can be implemented and also plans to pave the way for industry to fulfill the growth potential.
This year themes of conference would include ‘The future of content production in a digital world’, ‘GATT: Implications for the Entertainment industry’ and ‘Strategies for marketing of Indian Content, products & services’
The list of invitees for various panels is impressive. It includes, among others, Nik Powell Chairman- European Film Academy, Cris McDonald, CEO- Ten Sports, Richard Cooperstein, Media Investment Group and Uday Singh of Columbia Tristar.
CII is expecting the event to be a sell out. Says an excited Ghosh, “I expect it to be twice as big as last year. And last year itself, it was quite phenomenal, in spite of it being the fist year of the event being held. We had more than three hundred delegates!”
Our typical marketing budget is usually 10 per cent of the topline spend