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Chitralekha’s 2nd edition of Watch World Awards on Sept 24

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Chitralekha’s 2nd edition of Watch World Awards on Sept 24

The most respected publication in the field of horology, Watch World, from the Chitralekha Group is poised to hold its second edition of Watch World Awards in Greater Noida at Jaypee Greens Golf Resort and Spa on September 24, 2011. This year, the Awards received 40 per cent more entries, seen a 30 per cent increase in nominations and nine new participating brands. Marquee brands like Harry Winston, Zenith, Baume & Mercier, Carl F. Bucherer, Ulysse Nardin, TAG Heuer, Greubel & Forsey, Breitling, Hublot, Girard-Perregaux, Corum, Montblanc, Parmigiani, Romain Jerome, Seiko, Citizen, Swarovski, GC, Titan, Chronotech, etc. have taken part in the Awards.

The coveted awards cover 11 product categories and six marketing categories and one mega award - Watch of the Year.

Product Categories:
• Complicated Watch of the Year
• Jewellery Watch of the Year
• Sports Watch of the Year
• Fashion Watch of the Year
• Watch with Best Design
• Watch with Most Innovative Design
• Watch with Highest Utility
• Watch with Artistic Excellence
• Value for Money Watch of the Year
• Limited Edition Watch of the Year
• Concept Watch of the Year

Marketing Categories:
• Best Campaign in Print
• Best Campaign on Television
• Best Out of Home Campaign
• Best In-store Merchandise
• Best Boutique
• Best Organised Event

The composition of the Product Jury members was Antoine Simonin, an extremely accomplished Swiss master watchmaker and author based in Neuchatel with over 50 years of watch making experience; Chhaya Momaya, leading image consultant of India, Ayaz Memon, reputed journalist and a keen observer of the luxury space and Varuna D Jani, distinguised jewellery designer.

Sharda Agarwal and Shripad Nadkarni, Founders of Market Gate Consulting and seasoned marketing professionals, made up the Marketing Jury.

Both the jury panels were moderated by Chitralekha's President and Publisher, Mitrajit Bhattacharya who is also an expert in the area of horology.

Commenting on the occasion, Mitrajit Bhattacharya said, “With participation of international brands with their latest global launches, Watch World Award is an international award coming from India’s premier watch magazine. An event made possible, thanks to whole hearted participation by leading and iconic brands and a jury comprising the best from the world of horology, fashion, sports, aesthetics and design.”

Jury member, Antoine Simonin, on his second visit to India to judge the awards, said, “I am honoured to be a part of the jury once again. There has been an exponential increase in the brands and quality of nominations this year. Seeing the response of global brands in the second year, Watch World Award has made a mark for itself in a very short span.”

The Award night will be a weekend event (September 24-25), where VIP guests will stay overnight at Jaypee Greens Golf & Spa Resort. The night promises to be an evening to remember with a priceless exhibition of exquisite watches. Next morning guests will enjoy a game of golf at the sprawling 18-hole golf course, one of the best in India.

The Watch World team is committed to making this annual event the most respected word for the watch industry. The event is supported by its partners, AU Finja, Luxure by Louis Philippe, GIA, Chhattisgarh Handicrafts, Bloomberg UTV (BUTV), Mint and Big FM besides outdoor and online partners.

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