Close to the heels of bagging the Samsung account, which is pegged at Rs.125 crore, Cheil Communications is in the process of beefing up its media team. Navin Khemka, Investment Director, MindShare would join Cheil Communications in March as a Media Director. Some more appointments, especially of experienced Media Planning and buying professionals who have worked on the brand ‘Samsung’ at some stage of their career are likely and expected in the coming days.
Khemka would join Cheil Communications as head of Samsung Group on March 1, 2004. Says Khemka “The client is consolidating all the business in one place and they (client) wanted some old hands to look after the brand. And since, it is a great opportunity to be associated with the brand which is growing exponentially, I decided to join Cheil Communication,” while confirming his the news of his joining with exchange4media.
After serving MindShare for one year and three months, Khemka has put in his papers and is in his serving period till February end. Besides MindShare, Khemka has had stints with Carat, where he worked for one year and looked after brands like Bharti and Hero Honda. Before Carat, he was with Mudra, where he spent five years looking after Samsung and McDonald.
Khemka would report to Mona Jain, Vice President, Media, Cheil Communications who has joined Cheil from GSK just recently and is traveling to Korea. Cheil in Korean means the best and certainly with addition of key and experienced executives, we hope that the agency would live up-to its name.