Network18 Group’s creative unit Cell 18 has bagged two awards at the United Nations Population Fund (UNFPA)-Laadli National Awards for Creative Excellence for Social Change. Cell 18 won the awards in the print and animation categories. The Laadli Awards were held in Mumbai on June 30.
A campaign created by Cell 18’s Madhu Amodia and Aakriti Arora on saving the girl child won the UNFPA Laadli Awards in the print and film categories. The print campaign depicts the letters X and Y (for X and Y chromosomes). The film opens with a book of fairy tales where all the female characters have been scratched out of the stories. The film ends with the note: “It’s a little known fact that in Asia over 60 million girls are ‘missing’ due to parental sex selection, Don’t let her fairytale end”.
Commenting on the wins, Zubin Driver, Head, Cell 18, said, “The UNFPA Laadli Award has special meaning because it is an effort to create communication that can be used at the grass-root level. The Cell is happy to support such efforts and will continue to extend its services to support meaningful causes.”
Cell 18 has bagged over 30 awards in a little over two years under various categories and continues in its pursuit of making people think about matters that concern modern society. In last couple of years, Cell 18 has evolved as a one-stop shop for ideation and excellent execution.
The UNFPA Laadli Awards specifically target social issues like female foeticide and the falling sex ratio in India.