Top Story

e4m_logo.png

Home >> Media - Others >> Article

Castrol inks 6-year deal to be an official sponsor of FIFA World Cup

01-July-2008
Font Size   16
Share
Castrol inks 6-year deal to be an official sponsor of FIFA World Cup

Global lubricants company Castrol has signed a six-year deal as a FIFA World Cup sponsor until 2014. The agreement awards Castrol worldwide rights for the 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups, which fall within the 2007-2014 period.

The news comes following the company’s successful sponsorship of the recently concluded UEFA Euro 2008, which saw Castrol develop the Castrol Performance Index, a new tool which helps football fans to objectively analyse individual player and team performances.

The FIFA World Cup sponsorship is the biggest in the company’s 100-year history and will help Castrol continue to modernise its brand to deliver even more powerful and relevant offers for its consumers, which include a simplified product range and new technology benefits.

Mike Johnson, Senior Vice President for Lubricants, Castrol, said, “Our investment in football has proved a tremendous success and allowed Castrol to develop new opportunities in a way that has added value to our business partners, excited and rewarded our fans, and motivated our staff.”

FIFA President Joseph S Blatter said, “With Castrol, we are delighted to welcome a committed football supporter into our global sponsorship family. The FIFA World Cup, with more than 26 billion TV viewers, attracts massive involvement from fans and non-fans alike. With its new Performance Index, Castrol has enhanced the fans’ experience with exclusive data on the players’ speed, efficiency and performance in matches. The index was developed with renowned football experts such as Arsène Wenger, Ottmar Hitzfeld and Emilio Butragueño.”

Through the creation of the Castrol Performance Index, the global lubricants company was able to showcase the importance of the brand’s core values of passion, technical progress and performance in a way that was both innovative and engaging.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions