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CASBAA to focus on mobile technology in 2007

Author | exchange4media Mumbai Bureau | Thursday, Dec 14,2006 7:19 AM

CASBAA to focus on mobile technology in 2007

The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced its direction for the coming year. The Association also announced the results of the 2006 Annual General Meeting elections to the CASBAA Council of Governors and Board of Directors.

Talking on the plans for 2007, Marcel Fenez, Chairman, CASBAA, said, “In 2007, the Association would be focusing on the increasing impact of mobile technology. CASBAA would continue to engage the regulatory authorities in multiple markets and promote industry development in Indonesia, Vietnam and Pakistan, among others. In addition, CASBAA would strive to demonstrate the effectiveness of pay-TV as an advertising medium and thus, challenge other traditional media for advertising revenues.”

Fenez also noted that in the past 12 months, CASBAA had been consistently consulted by governments, media and the community at large on market structure and regulatory issues.

“On an almost daily basis CASBAA is engaging with decision-makers across the region regarding regulatory and intellectual property rights issues while maintaining a steady output of studies on markets and the benefits of effective regulation and the cost of pay-TV piracy,” Fenez said.

CASBAA also announced the various elected members of the CASBAA Council of Governors, the Association’s leading advisory body, which includes various industry honchos including Craig Zimbulis, President and COO of Anytime; Garie Pimentel, President and CEO of Mabuhay Satellite; Ian Barnard, President of MIH Asia; Juno Henares Chuidian, Head of Programmes Acquisition of SkyVision Corporation (Sky Cable); Malcolm Spry, CEO of AGB Nielsen Media Research; and Susan Ho, Head of Creative, Media and Tech Industries, Client Relations of Standard Chartered Bank, among others.

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