The CASBAA Convention 2006, organised by the Cable and Satellite Broadcasting Association of Asia (CASBAA), tagged ‘From Bandwidth to Brandwidth’ and to be held from October 24-27, is poised to shed light on using advancements in digital technologies to maximise the value of newly-available communications bandwidth for sophisticated brand development, innovative marketing and premium content.
“Broadband and the multimedia revolution present immense opportunities for pay-TV platform operators, content providers and telcos of all types in Asia,” remarked Marcel Fenez, Chairman, CASBAA.
As Asia’s foremost broadcast industry event of the year, the Convention opens on October 24 with the CASBAA Technology Showcase 2006, focusing on the products and technical solutions revolutionising the world of pay-TV. This daylong session will feature presentations from the developers of global wireless, high definition, broadband and interactive technologies.
On the opening day of the Convention, October 25, the CASBAA Pay-TV Piracy Survey 2006 will be unveiled. This fourth annual study conducted by Standard Chartered Bank in collaboration with CASBAA and its member organisations, reveals pay-TV piracy estimates for 2006-07.
John Medeiros, the CASBAA VP for Government Relations and Regulatory Affairs, will look at the value of cooperation between government and the pay-TV industry and review government efforts to address the worsening problem of pay-TV piracy.
With regulation a crucial element for the broadcast industry, Kip Meek, Senior Partner for Competition & Content, OFCOM (UK) and Chairman of the European Regulators Group, will consider the need for regulatory supervision and effective governance and cast light on the relevance of a converged regulatory model to Asia. Meek will explore challenges and opportunities arising from the emergence of new media, technological innovations and the increasingly blurred distinction between carriers and content providers.
On October 26, Charlie Ergen, Co-founder & CEO, EchoStar Communications (US), will present delegates with the realities of operating one of the world’s most advanced Direct-to-Home satellite TV services and look at market opportunities in Asia Pacific, including how industry players can focus on ‘brandwidth’ rather than ‘bandwidth’ in their business operations today.
On the final day of the Convention on October 27, Irwin Gotlieb, Global CEO of WPP’s GroupM in New York, will discuss the future of advertising and of media in the changing landscape, providing insights into effective strategies and tactics for pay-TV operators.
“This year’s programme will offer delegates fresh perspectives on branding and the opportunities it provides in this new paradigm of abundant bandwidth and technological advancements. To make immediate and enormous strides towards becoming a digital leader, domestic markets should operate in sync with the rest of the world and gain the full benefit of a global marketplace,” said Simon Twiston Davies, CEO of CASBAA.
“Regulators will see the benefits of loosening restraints on industry growth, while industry players will gain insights into the latest business and technology trends as well as the hot issues of today,” he further said.
The CASBAA Convention 2006 will be held at the Hong Kong Academy for Performing Arts and is presented by InvestHK, with STAR TV and now TV as official partners.