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Calcutta Media Institute: Shaping minds for the industry

24-December-2011
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Calcutta Media Institute: Shaping minds for the industry

Calcutta Media Institute (CMI), promoted by one of the largest diversified media groups in the country, ABP Pvt Ltd, has been set up to provide the media and communication industry with worthwhile educated initiatives that will benefit the industry and the students alike.

The Institute is headed by Amitabha Datta, former President - Dailies, ABP Pvt Ltd. The first course, a 20-week Foundation Course in Advertising and Communication, started on November 28, 2011. This five-month course, with evening classes, has as its faculty all leading practitioners in the field of advertising, media, research, PR, direct and digital.

Designed by industry professionals, this course will prepare students to take on the rigours of the communication industry from day one. “Our aim is to provide the communication industry with trained manpower so that organisations don’t have to waste time, effort and money training people. Today, a lot of investment and resources are spent by organisations in training youngsters. We hope to bridge that gap,” said Sandip Chaudhuri (ex-McCann, Clarion/ Bates and Lintas), an industry veteran and Programme Director at CMI.

He further said, “Kolkata has always contributed people to all areas of the communication industry, be it advertising, journalism, films and so on. This city has been a talent pool.”

Speaking to exchange4media, ABP Group CEO DD Purkayastha said, “The idea initially was to train our own people in various areas of management” and this concept grew into the institute – Calcutta Media Institute. He further said, “It found huge response, and as you know, training in media is scanty in the east.”

On the future, he said, “We would like to extend it to a full-fledged two-year course in advertising and communications.”

Following up on its Foundation Course, CMI is exploring other courses in the area of Media and Television and work is on with industry experts on finalising the curriculum for these courses. On the anvil are courses on Television Management and Media Sales Management. In addition to these long term courses, CMI has announced a course on Public Speaking, classes for which will be taken by well-known quiz master Barry O’Brien. Admissions for this course are currently on and classes are to begin on January 2, 2012.

The CMI is also planning to offer workshops on Media Planning, Digital and Social Media and creating effective TV commercials. Apart from the academic area, CMI also provides consultancy to companies in Kolkata and Bangladesh.

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