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C Squared Holdings acquires M&M portfolio from Emap

29-May-2009
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C Squared Holdings acquires M&M portfolio from Emap

C Squared Holdings Ltd has announced the acquisition of Media & Marketing magazine, the M&M Awards, the IMM training and talent development programme and all the digital publishing activities under the M&M brand. The assets have been acquired for an undisclosed sum from Emap Ltd, a division of Eden Bidco, the joint venture company of Guardian Media Group and Apax Partners.

Announcing the acquisition, Charlie Crowe, Chief Executive, C Squared, said, “I am delighted to have concluded this transaction. M&M’s greatest asset is the loyalty of its readers and advertisers. Where other media business titles have tried and failed to cover the ‘international’ market, M&M has stuck at it for 20 years.”

He further said, “During these current hard times, we will continue to serve our industry. Going forward, M&M has huge potential. M&M needs to serve the increasing number of regional advertising decision-makers in emerging markets and we also have a number of plans to address the specific needs of buyers and sellers within the international advertising community in new and innovative ways.”

M&M will sit within C Squared Communications Ltd, a subsidiary of C Squared Holdings. The M&M Awards, scheduled for September 10, 2009 at London’s Grosvenor House on Park Lane, will announce new categories and a new look, with the call for entries beginning immediately. Pip Brooking continues as Editor of M&M, reporting into Greg Brooks, C Squared’s Head of Content Strategy.

M&M was launched in 1989, then as part of Maxwell Business Communications, and for 20 years it has been the magazine providing a global perspective for the international media industry senior marketing executives responsible for managing brands and advertising budgets across multiple territories.

M&M’s serving advertising clients include international media brands such as BBC World, CNN International, The Economist, the Wall Street Journal Europe, the Financial Times and Sky News as well as national media brands such as Japan’s Yomiuri Shimbun, Sweden’s Dagens Industri and Germany’s Der Spiegel. The magazine is read by approximately 30,000 advertisers, media and advertising agency executives and media sales professionals within Europe and increasingly in major international media centres beyond the magazine’s traditional heartland.

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