Top Story


Home >> Media - Others >> Article

C Squared Holdings acquires M&M portfolio from Emap

Font Size   16
C Squared Holdings acquires M&M portfolio from Emap

C Squared Holdings Ltd has announced the acquisition of Media & Marketing magazine, the M&M Awards, the IMM training and talent development programme and all the digital publishing activities under the M&M brand. The assets have been acquired for an undisclosed sum from Emap Ltd, a division of Eden Bidco, the joint venture company of Guardian Media Group and Apax Partners.

Announcing the acquisition, Charlie Crowe, Chief Executive, C Squared, said, “I am delighted to have concluded this transaction. M&M’s greatest asset is the loyalty of its readers and advertisers. Where other media business titles have tried and failed to cover the ‘international’ market, M&M has stuck at it for 20 years.”

He further said, “During these current hard times, we will continue to serve our industry. Going forward, M&M has huge potential. M&M needs to serve the increasing number of regional advertising decision-makers in emerging markets and we also have a number of plans to address the specific needs of buyers and sellers within the international advertising community in new and innovative ways.”

M&M will sit within C Squared Communications Ltd, a subsidiary of C Squared Holdings. The M&M Awards, scheduled for September 10, 2009 at London’s Grosvenor House on Park Lane, will announce new categories and a new look, with the call for entries beginning immediately. Pip Brooking continues as Editor of M&M, reporting into Greg Brooks, C Squared’s Head of Content Strategy.

M&M was launched in 1989, then as part of Maxwell Business Communications, and for 20 years it has been the magazine providing a global perspective for the international media industry senior marketing executives responsible for managing brands and advertising budgets across multiple territories.

M&M’s serving advertising clients include international media brands such as BBC World, CNN International, The Economist, the Wall Street Journal Europe, the Financial Times and Sky News as well as national media brands such as Japan’s Yomiuri Shimbun, Sweden’s Dagens Industri and Germany’s Der Spiegel. The magazine is read by approximately 30,000 advertisers, media and advertising agency executives and media sales professionals within Europe and increasingly in major international media centres beyond the magazine’s traditional heartland.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking