India should stand for ‘innovation driven into action’ – this was the message that was conveyed at the Businessworld–NID Design Excellence Award held in New Delhi on Wednesday. Inaugurating the event to honour excellence in design, Kamal Nath, Minister of Commerce, said, “India has intellect and skills but we are yet to unleash them. This award is recognising the fact that India is capable of designing brands.”
He advised, “India should have a National Design Policy and the country has to brand the designs too. We need a brand designed in India and a good design does not cost as much as it pays.”
The awards evening witnessed a confluence of highly acclaimed industry stalwarts paying accolade to great work done in designing. There were 18 categories for which the awards were presented. Some of the key awards included the award for designer of the year that went to Michael Folie for Titan. The best animation design headed to Tata Interactive Services and the award for the best automobile accessory design went to Maruti. While VAIO romped home with the award for the best consumer electronics design, best digital media award went to bajajauto.com. Award for the best retail design went to HLL’s Ayush and best business equipment design was won by Samsung Electronics.
On the conception of the awards, H Kumar Vyas, NID professor and jury member, said, “The awards were rooted in NID’s vision of encouraging excellence in design to create a pool of skilled design professionals in the country in time to meet global awareness of the importance of design.”
An international jury comprising design experts like Ron Nabarro, Professor Soon In Lee along with Indian counterparts H Kumar Vyas from NID and Prof Ravi Hazra from IIT were involved in the selection of the best designs. Speaking on the jury process, Hazra said, “It was a surprise that so many good designs are produced in India. I am hopeful that we will be selling these designs in the international market as well.”