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Businessworld-NID Design Excellence Awards 2005 – Celebrating the innovative spark in industrial design

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Businessworld-NID Design Excellence Awards 2005 – Celebrating the innovative spark in industrial design

“In the new economy success doesn’t happen by accident, it happens by design,” these words by British High Commissioner to India Sir Michael Arthur, highlight the importance of design in not just our lives, but the corporate world as well.

Giving design its well deserved due are the Businessworld-NID Design Excellence Awards. In its third year, the Awards salute excellence in consumer product design, a key aspect that makes products more desirable to the end consumer, boosts sales ad plays a vital role in fuelling the growth of the economy.

Kicking off the Awards ceremony in Delhi on December 3, 2005 were Dr Darly Koshy, Executive Director, National Institute of Design, Ahmedabad and Dr Aniruddh Lahiri, ABP Group MD, who highlighted the importance of design in today’s business world. Both compared India and China, stating how ahead the latter was in terms of implementing design into the fabric of their society. Dr Koshy, while mentioning about an Italian book on design with the title ‘Design speaks Italian’, asked “when will design speak the Indian language?”

Dr Lahiri, giving a background of the Design Excellence Awards, said. “The fact that this year participation was of an even higher order shows the significant shift in the industry’s attitude towards design.”

Sujata Keshavan Guha, Managing Director, Ray and Keshavan, and Chairperson of the jury said, “Design adds real value to business and can actually deliver tangible results – this fact is today being increasingly recognized. Today, the competition invests heavily on design, not just in their own countries, but in India as well. How long can India afford not to take note of the importance of design?”

Explaining the elaborate procedure to select the winners among numerous innovative designs, Guha said, “We had five criteria for evaluating the entries – (1) product function, does it respond to the context for which it has been built; (2) aesthetics, styling, form; (3) appropriateness of the technology used in design; (4) Urbanomics; (5) Innovation.”

Apart from Guha, the other members of the jury were – Prof Lalit Das, Head, Master of Design, IndustrialDesign Programme, IIT, Delhi; Prof Kishore Munshi. Head, Industrial Centre, IIT, Mumbai; and Alice Cicolini, Head, Arts India, British Council.

The winners of this year’s Design Excellence Awards are:

Best Product Design for Home

MuV PMPR Personal Assistant – Ittiam

Best Retail Packaging Design

Vicks Cough Drops – Desmania Design

Best Product for Office Use

Notebook PC Q30 – Samsung

Best Industrial Machine Design

Diehard Micro Hardness Testing Machine – Chroma Systems

Best Office / Furniture Design

Totem Office Interiors – BP Ergo

Best Designed Healthcare Product

Senorita Ultrasound Colour Doppler – Larsen and Toubro

Best Designed Transportation Accessory

Seakay Marine Asset Tracker – Mobiapps

Best Accessory Design

Fastrack Sunglasses – Neil Foley

Best Concept Design of the Future – Student

Plexus – Vishwas Moghare

Best Concept Design of the Future – Professional

NXG Electric Car – Reva Electric Car Company

Acknowledgement for continuing excellence in Design

Satish Gokhale

Lifetime Achievement Award

Ratan Tata


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