Top Story


Home >> Media - Others >> Article

Budget 2010: Players gear up; Mint & CNBC first ones to announce coverage plans

Font Size   16
Budget 2010: Players gear up; Mint & CNBC first ones to announce coverage plans

It’s Budget time again, and this year’s Union Budget presentation will be more keenly watched by a nation gradually emerging out of the slowdown pangs. exchange4media will be bringing a series of Budget related reports, including coverage plans by various media, industry expectations, key issues, etc. In the first of this series, we have business daily Mint and business news channels CNBC-TV18 and CNBC Awaaz sharing their Budget coverage plans.

Mint – A 3-pronged coverage

Mint will be covering the Budget in three phases – pre-Budget, Budget day and post-Budget. Sharing more, Vivek Khanna, Publisher & Business Head, Mint, said, “In order to provide a clear, relevant and holistic perspective to our readers about the various implications of every possible decision that the Finance Minister could possibly take, Mint will look at this Budget from five key perspectives – Corporate, Policy, Inclusion, Markets and Personal Finance.”

The first phase commences from the first week of February with special Budget-related editorial series across Mint and featuring the expectations of all key stakeholders from this Budget and expert views on what the Finance Minister should actually do. This coverage will also have a strong multimedia component in the form of video stories and podcasts.

Mint is also organising a series of panel discussions starting with Mumbai, which took place on February 3. This will be followed by Kolkata (February 11), Bangalore (February 15) and Delhi (February 18). Each discussion will look at the upcoming Budget from a specific perspective and will feature some of the most distinguished business leaders, markets commentators and policy experts such as Subroto Bagchi (Mindtree), Capt GR Gopinath (Deccan 360), Kiran Mazumdar-Shaw (Biocon), Narayan Ramachandran (Morgan Stanley), Rashesh Shah (Edelweiss), Shankar Sharma (First Global), Jehangir Aziz (JP Morgan), Pronab Sen (Chief Statistician of India), and Dr Suman Bery (NCAER), among others.

Sandeep Bhushan, COO, Mint, said, “Every discussion will be attended by 40-50 leading CXOs and CEOs from various sectors. The discussion will be broadcast live on and will be later edited into a programme, which will be telecast on CNBC-TV18.”

The second phase comprises the coverage of the entire Budget day proceedings on February 26. The following day, Mint will come out with a comprehensive special issue, which will analyse and evaluate the various announcements made by the Finance Minister and also feature reactions from industry leaders, policy experts and common people towards the same.

“In the second week of March, the Mint Annual Budget e-Book will be released. This multimedia e-Book will feature some of the best pieces from Mint’s coverage of the Union Budget 2010,” Bhushan added.

CNBC-TV18: A packed Budget schedule

News channels are also gearing up for the B-Day with a series of programmes. On CNBC-TV18 and CNBC Awaaz’s programme line-up for Union Budget 2010, Ajay Chacko, Director, TV18 Business Media, said, “CNBC-TV18 and CNBC Awaaz have always set the tone and established new benchmarks in Budget coverage over the last decade. This year as well the channels will deliver a comprehensive mix of special programming and initiatives focusing on budget expectations, analysis and impact across communities and through multiple approaches and formats.”

He further said, ““This year’s Budget is clearly critical, as the Government must adopt an aggressive action-oriented policy stance, which goes beyond announcements and paves the way for sustained implementation. Moreover, the Government faces the dilemma of withdrawing its economic stimulus and reining in the fiscal deficit without compromising the growth recovery. This forms the crux of our programming theme and focus in Budget 2010.”

Special programmes like ‘Mapping The Exit’ will take a look at the way ahead for the Finance Minister as he balances the needs of the growing economy with unwinding of sops and stimulus packages. Other special programmes include – ‘Report Card’, ‘Forbes India Show Budget Special’ (featuring Senthil Chengalvarayan), ‘What the World Wants’, ‘Young India View’, ‘Sectoral Budget Expectation’ (expectations of sectors like agriculture, manufacturing and service sector), ‘Indian Economy Specials’ (hosted by Karan Thapar), ‘Taxation’ (Decoding the intricacies of taxation), ‘A Personal Budget’ (hosted by Vivek Law), ‘Pre-Budget Market expectations’ (highlighting capital market’s expectation).

Apart from these, CNBC-TV18 will also feature some other segments such as ‘10 Years’ Budget Highlights’, ‘Industry Wish List’, ‘If I Were FM’, ‘CEO Bytes’, ‘Budget Trivia’ (a trivia on past Budgets, which tries to demystify Budget jargon), ‘CNBC-TV18 Mint Economic Poll’, ‘Tax Minute’ (Views from experts, analysts and the common man, and business owners on the taxes in India).

CNBC-TV18 will also present a Railway Budget Special to analyse the impact of the proposals tabled in the Railway Budget 2010 with regards to tariffs, freight policy, cross subsidies, and new announcements.

CNBC Awaaz: It’s ‘Jargon’ Mukti Morcha

CNBC Awaaz aims to simplify Budget for the viewers in jargon free language. Their Budget special programmes include – ‘Budget Mantra’, ‘Budget 2010’, ‘Tax Guru’ (Tax expert Subhash Lakhotia will highlight the tax expectations of the common man), ‘Economic Survey Special’ (overview of the economy and an in-depth analysis of the economic survey undertaken by the Government).

CNBC Awaaz will also present expectations from the Union Budget 2010 through special segments and ground activities. ‘Budget 2010 – Umeedein’ will present the expectations of a cross section including the common man, CEOs, etc., across the country. ‘Budget 2010 Kitty Party’ will feature the expectations of housewives from the Union Budget. To simplify the Budget for the common man, CNBC Awaaz will feature graphic plates that would simplify the complex terms for the viewers through ‘Budget 2010 - Jargon Mukti Morcha’.

In addition to this, CNBC Awaaz will help the viewers analyse the Budget better through ground forums like – ‘Budget & B-School’ (which will highlight and analyse the expectations of the youth from Budget 2010), ‘Budget Aur Tax’ (where Tax Guru Subhash Lakhotia talks to the common man to understand their queries and expectations and also suggest a tax saving ideas), and ‘Har Ghar Ka Budget’ (will travel across the country to understand the expectations of the families from the budget).


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign