The Young Communications Entrepreneur Award (YXE) is the latest in the British Council’s series of programmes aimed at supporting young entrepreneurs working in the creative industries in developing markets.
An official note from the British Council quoted: “The creative industries in the UK contribute 8 per cent of our annual GDP; it is our belief that industry across the world has the power to do the same. The UK’s support for the creative industries makes it one of the best partners for young creative entrepreneurs in the developing world to achieve their goal of growing their business and market; by working in partnership with you we increase the creative and market potential of Britain’s own industry.”
The judging panel includes V Sunil, Executive Creative Director, Wieden + Kennedy; Anurag Batra, Chairman and Editor-in-Chief, exchange4media Group; Dilip Cherian, Consulting Partner, Perfect Relations; and Mike Welch, Head - Customer Services and Business Development, British Council.
The winners will get a chance to attend events organised by D&AD. They can take part in a showcase opportunity to promote innovative work from their country, which they feel is appropriate for the UK and wider international market.
This programme, which will be created with UK partners, will take them to London and at least one other UK region/city (probably Manchester and Brighton) to meet leaders of the communications sector. The tour will comprise visits, meetings, seminars and events.
To apply for the Award, candidates must be aged between 25 years and 35 years, should be in the communications sector and must already be active professionally in the communications sector, which, for the purpose of this award programme, includes advertising and branding agencies, PR agencies, photography agencies, graphic design agencies, print media (to include newspapers and magazines), broadcast media (to include radio, television and Internet), direct marketing agencies, and consultants providing specialist services in any of the areas outlined.