Top Story


Home >> Media - Others >> Article

Britannia appoints Maximize to handle Rs 40-cr media account

Font Size   16
Britannia appoints Maximize to handle Rs 40-cr media account

After nearly three weeks of repeated discussions, Britannia has finally decided on the right agency for its media account. Following a multi-agency pitch involving six to seven players in the fray, the Rs 40-crore account goes to Maximize. The agency has been entrusted to take care of the complete media responsibilities from April 1, 2004.

Confirming the news, Naveen Chopra, General Manager – Sales and Marketing, Bakery, Britannia, says: “We have awarded our complete media business to Maximize. We made our decision with the hope that they will give us excellent media planning and buying perspectives to help us take our business forward.”

“Britannia is a great account to win,” says an enthused CVL Srinivas, Managing Director, Maximize. “We are looking forward to work closely with them and adding media power to the company. We will handle all media activities for all the different Britannia brands,” he adds. Till date, the Britannia account was divided among three agencies. While the media AoR for the bakery segment was with Initiative, Mediacom was looking after its dairy business and Madison was recently taken on board as the strategic planning and media innovations partner for the company’s corporate advertising. All these activities will now be consolidated with Maximise, says Chopra.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India