Top Story

e4m_logo.png

Home >> Media - Others >> Article

Britannia appoints Maximize to handle Rs 40-cr media account

25-March-2004
Font Size   16
Britannia appoints Maximize to handle Rs 40-cr media account

After nearly three weeks of repeated discussions, Britannia has finally decided on the right agency for its media account. Following a multi-agency pitch involving six to seven players in the fray, the Rs 40-crore account goes to Maximize. The agency has been entrusted to take care of the complete media responsibilities from April 1, 2004.

Confirming the news, Naveen Chopra, General Manager – Sales and Marketing, Bakery, Britannia, says: “We have awarded our complete media business to Maximize. We made our decision with the hope that they will give us excellent media planning and buying perspectives to help us take our business forward.”

“Britannia is a great account to win,” says an enthused CVL Srinivas, Managing Director, Maximize. “We are looking forward to work closely with them and adding media power to the company. We will handle all media activities for all the different Britannia brands,” he adds. Till date, the Britannia account was divided among three agencies. While the media AoR for the bakery segment was with Initiative, Mediacom was looking after its dairy business and Madison was recently taken on board as the strategic planning and media innovations partner for the company’s corporate advertising. All these activities will now be consolidated with Maximise, says Chopra.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India