The continued growth of India’s media industry and foreign investments in it has prompted BPA Worldwide to retain Cross Border Media Inc. (CBM). This move is to facilitate the former’s entry into the key Indian market as part of its growing media membership around the world. Cross Border Media will represent BPA and act as the local liaison with media owners interested in BPA services.
“Given the continued growth of India’s media industry and foreign investment in it, several foreign publishers have approached BPA seeking membership and audits for their titles in India. These publishers wish to use data measurement to further enhance their brands in an increasingly competitive marketplace. We are pleased to have Cross Border Media as a partner, and we are confident that their knowledge and expertise within India’s media and advertising communities will facilitate the adoption of global professional standards in this important market,” said Glenn Hansen, President and CEO, BPA Worldwide.
BPA Worldwide is a non-profit organisation since 1931. A tripartite board that consists of media owners, advertising agencies and advertisers governs it. It also has the largest membership of any media-auditing organisation in the world, spanning more than 25 countries. It serves more than 2,700 media properties -- including over 2,000 B2B publications, more than 600 consumer magazines and newspapers, over 100 websites, events, email newsletters, databases, wireless and other advertiser-supported media.
On the other hand, CBM specialises in building media alliances between the US, the Gulf and India. CBM offers expertise in market research, media outsourcing, media education, advertising, event management and negotiation on licensed products, joint ventures and wholly owned subsidiaries.
“It is a great privilege for CBM to be associated with BPA Worldwide, the world’s largest media auditing organisation, and especially in such a challenging and exciting opportunity like India,” explained Chander M. Rai, President and CEO, Cross Border Media Inc.
“I have personally visited the BPA global headquarters in the US, and was truly impressed by the sophisticated systems, professional standards, and work ethics of this expanding worldwide organisation,” added Rai, who joined CBM on April 2, 2007.
Rai’s was earlier in New York City where he published India Today International as a licensed magazine for the past seven years. He played a vital role in forging international licensing partnerships for major US publishers in India. He served as Publisher and Editorial Director of Golf Digest in the Gulf, and was on the editorial board of Golf Digest India and the Publishing Board of Scientific American India.