Media Review, the latest event to enter in the Bombay Ad Club’s roster, has seen a successful first round. While last year, Sam Balsara, Chairman, Madison Communication, presented trends in the Indian media industry by drawing comparisons with the international scene, this year STAR Entertainment’s CEO, Sameer Nair, will bring in the broadcaster’s perspective to the advertising and media industry.
The event will take place in Mumbai on October 12, 2006. Speaking on what can be expected, Bombay Ad Club President, Kalpana Rao, said, “We are very careful about the kind of speaker we invite for an event like this. We want the speaker to take his own perspective and Sameer Nair will bring STAR’s perspective on advertising and media in this Review.”
She explained that the objective of a Media Review was to bring a differentiated perspective of the discipline. Elaborating further on this, Bipin Pandit, General Manager, Ad Club Bombay, said, “When we introduced the Media Review last year, it was recognising the fact that media as a discipline was growing strong in India and that there were different ways of looking at the same issue.”
“We’ve been having the Ad Review for almost six years now and it has served as a platform where the best minds from the Indian creative domain have come and presented the trends, what works and doesn’t, and the changing behaviour in the advertising fraternity. We believe that while this serves a section of the industry, there is also another section that looks at these very subjects in media and advertising, but from a different perspective – we see Media Review serving this section,” Pandit further said.
On the expectation from the event, he said, “We had a turnout of nearly 400 people last year, in fact, we had to refuse many, and this year, we are expecting an even better show. Media Review has proved to be an event that the industry is interested in and we expect it to only get better.”