Top Story

e4m_logo.png

Home >> Media - Others >> Article

Big Four audit firms in bid for aMap testing

07-August-2004
Font Size   16
Share
Big Four audit firms in bid for aMap testing

The Ahmedabad-based Audience Measurement and Analytics, which has entered the television audience measurement business with its online service aMap, plans to rope in one of the Big Four global accounting firms to validate its work.

Mr Francis Howard, Director, aMap, said his company is in talks with PricewaterhouseCoopers, Ernst & Young, Deloitte & Touche and KPMG, and the one that best qualified, in terms of experience and systems, will be chosen.

The accounting firm will be asked to test the company's software, the processes involving collection and presentation of data and conduct spot checks.

Mr Howard said the people meters installed in 1,000 households in Delhi, Mumbai and Ahmedabad were functioning well.

The company hopes to cover at least 10,000 households across other cities in a couple of years. Plans are on to measure viewership in key NRI markets too.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.